Fire AI

What Fire AI does

Fire AI is a secure, intuitive AI platform that provides causal decision intelligence and analytics. It connects to over 700 data sources, including Excel, enterprise systems like Oracle, MongoDB, SAP, Salesforce, Shopify, and other SaaS tools. The platform helps users understand why business metrics changed, not just what, by providing real-time root cause analysis, conversational analytics, and automated alerts. It is designed for both technical and non-technical users, requiring zero coding and supporting over 90 languages. Fire AI aims to empower stakeholders and businesses by making data work for everyone, enabling faster report generation, quicker decision-making, and business growth.

Products

• FireAI PlatformA no-code AI causal decision intelligence platform that connects to 250+ data sources, delivering real-time root cause analysis, conversational analytics, and automated alerts.
• Ask FireAIA feature that allows users to ask questions in plain English or by voice in 20+ languages to get instant charts, tables, and KPI summaries powered by text-to-SQL, with follow-up suggestions, anomaly investigation, and export options.
• Causal ChainA visual root-cause discovery tool that maps cause-and-effect relationships across KPIs with an interactive visual graph, auto-detects anomalies, performs root-cause analysis, and generates AI summaries with metric drill-downs and correlation tracking.
• Alert & SchedulingA feature for automating schedules and monitoring risks in real time, providing instant notifications when critical KPIs cross defined thresholds and delivering custom reports via WhatsApp, Email, or FireAI.

Key capabilities

• 90+ languages supported
• Zero coding required
• Connects to 250+ data sources (website) / 700+ data sources (LinkedIn)
• Real-time root cause analysis
• Conversational analytics
• Automated alerts
• No-code AI causal decision intelligence
• Text-to-SQL capabilities
• Anomaly detection
• Real-time dashboards
• AI-powered causal analysis
• Interactive visual graph for cause-and-effect relationships
• AI summaries with metric drill-downs
• Correlation tracking
• Instant insights from complex data
• Smart forecasting with AI-powered predictive models
• Automated report generation
• Interactive dashboard creation
• Seamless integrations with secure, real-time syncing
• Team collaboration features
• Whisper (transcribe and translate speech)
• Deep analysis for actionable insights
• Custom visual report generation (bar graphs, line charts, pie charts)
• Smart suggestions
• IoT sensor alert and anomaly tracking
• Energy consumption per unit produced analysis
• Automation ROI measurement
• Predictive maintenance signal monitoring
• Threshold breach tracking
• Pattern anomaly scoring
• Multi-channel alert delivery (WhatsApp, Email, In-App)
• Flexible scheduling for reports
• Smart thresholds for alerts
• Cause & Effect visibility
• Multi-Factor Correlation analysis
• Time-Series Comparison
• Key Driver Analysis
• Segment Contribution analysis
• Deep KPI Drill-Down
• Advanced Data Filters

Use cases

• Faster report generation
• Quicker decision-making
• Uncovering root causes of business metric changes
• Connecting 250+ data sources for unified analytics
• Asking questions in plain English/voice for instant insights
• Visualizing root-cause discovery with causal chains
• Tracking product sales and service revenue growth
• Analyzing cost of goods sold and gross profit
• Monitoring operating expenses and net profit
• Simplifying complex data into actionable insights
• Smart forecasting of revenue, sales, and trends
• Generating detailed, export-ready reports
• Building interactive dashboards to visualize KPIs
• Team collaboration on insights and actions
• Transcribing and translating speech
• Intelligent and deep analysis for smart insights
• Generating custom visual reports
• IoT sensor alert and anomaly tracking in manufacturing
• Energy consumption per unit produced analysis in manufacturing
• Automation ROI measurement in manufacturing
• Predictive maintenance signal monitoring in manufacturing
• FMCG trade scheme analytics
• FMCG MR beat productivity
• FMCG retail and distribution intelligence
• D2C & E-commerce unit economics
• D2C & E-commerce attribution
• D2C & E-commerce marketplace intelligence at SKU and order level
• Healthcare patient experience analytics
• Healthcare clinical operations analytics
• Healthcare hospital efficiency analytics
• Logistics & Supply Chain lane profitability
• Logistics & Supply Chain fleet performance
• Logistics & Supply Chain delivery intelligence
• Retail store performance
• Retail inventory health
• Retail merchandising analytics
• Pharma revenue analysis
• Pharma trade settlement
• Pharma statutory reconciliation
• Hospitality rooms, F&B, banquets, and guest revenue analytics
• Food & Beverage outlet P&L and recipe margin analysis
• Education admissions, academics, and institutional outcomes analytics
• Real Estate projects, cash, and delivery risk analysis
• Replacing manual MIS with role-based dashboards (ISA Logistics)
• Automating shipment tracking (ISA Logistics)
• Improving data accuracy (ISA Logistics)
• Replacing scattered spreadsheets with a single Master Report (Daffoworth Pharmaceuticals)
• Tracking sales, returns, collections, and marketing ROI (Daffoworth Pharmaceuticals)
• Analyzing net sales growth and reducing sales-return losses (Daffoworth Pharmaceuticals)
• Replacing Excel reports with a live intelligence layer (Electronics distribution)
• Calculating group gross profit on a standardized cost base (Electronics distribution)
• Automating inventory KPIs across SKUs (Electronics distribution)
• Unifying reviews from multiple platforms (F&B / Hospitality)
• Sentiment analysis and theme tagging for reviews (F&B / Hospitality)
• Scoring vigilance posture for banks (Banking & vigilance)
• Causal chain analysis for sales drops (Footwear retail)
• Automating GST compliance and reconciliation (Chartered accountancy & GST compliance)
• Reconciling orders and payouts from multiple platforms (F&B / Multi-outlet retail)
• Connecting CRM data for pipeline interrogation
• Causal forecast checks
• Rep and territory ranking
• Cost intelligence (SAP integration)
• Inventory and materials management (SAP integration)
• Shop floor to ledger reconciliation (SAP integration)
• Lead source clarity (Zoho CRM integration)
• Sales velocity tracking (Zoho CRM integration)
• Pricing analytics for net realized price, price vs volume, promotional depth, competitive benchmarking
• Measuring price elasticity and scenario thinking
• Analyzing promotion pricing impact and trade spend
• Monitoring critical KPIs with real-time alerts
• Automating scheduled reports

AI approach

Fire AI is an AI analytics platform that uses AI for causal decision intelligence, root cause analysis, conversational analytics, anomaly detection, predictive models, and natural language querying (text-to-SQL). It connects to various data sources and provides insights without requiring coding or data teams. It also mentions LLM-enabled features for reporting and querying.

Tech named: AI, LLM, text-to-SQL, causal analysis, anomaly detection, predictive models, OCR

Industries served

• Software Development
• Manufacturing
• FMCG
• D2C & E-commerce
• Healthcare
• Logistics & Supply Chain
• Retail
• Pharma
• Hospitality
• Food & Beverage
• Education
• Real Estate
• Cargo & Logistics
• Electronics distribution
• Banking & vigilance
• Footwear retail
• Chartered accountancy

What it says sets it apart

• Secure, intuitive AI platform, proudly made in India
• Understands and learns from data to guide business moves, unlike traditional tools that just process data
• Agentic AI that connects with 700+ data sources (LinkedIn) / 250+ data sources (website)
• Works in 90+ languages
• Requires zero coding
• Tells you why something went wrong, not just what
• No-code AI causal decision intelligence platform
• Delivers real-time root cause analysis, conversational analytics, and automated alerts without a data team or SQL
• Trusted by 200+ founders and businesses, with 84% of users being non-technical
• Achieves 80% faster report generation and 90% faster decision-making
• Connects to a wide range of data sources including Tally, SAP, Salesforce, Shopify, ERP, CRM, analytics, ads, databases, e-commerce, and custom APIs
• AI-powered causal analysis and anomaly detection
• Offers visual root-cause discovery with interactive graphs and AI summaries
• Simplifies complex data into clear, actionable insights and reports in seconds
• Provides smart forecasting and custom report/dashboard generation
• Supports team collaboration and multi-channel alert delivery
• Offers unique solutions for manufacturing technology analytics, including IoT sensor anomaly detection and predictive maintenance
• Addresses specific data, analytics, and decision-making gaps in FMCG, D2C & E-commerce, and Manufacturing sectors
• Acts as a decision layer across fragmented data, providing ranked verdicts and rupee-attached solutions
• LLM-native conversational analytics removes the analyst bottleneck
• Built for the India-specific stack with 700+ connectors
• Integrates with existing systems without replacement (e.g., Tally, SAP, Salesforce, Zoho CRM)
• Provides role-based dashboards and LLM-enabled analytics widgets for faster insights
• OCR automation for document processing
• Offers transparent pricing with various plans including a free tier
• Focus on causal decision intelligence rather than just BI reporting

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.