Blueshift

What Blueshift does

Blueshift is an AI-powered Customer Engagement Platform (CEP) built for mid-market B2C companies. It helps marketing teams unify customer data from multiple sources, segment audiences in real time, and automate personalized campaigns across email, SMS, push notifications, paid media, and more — without requiring engineering support for every campaign. The platform combines a built-in Customer Data Platform (CDP) with cross-channel campaign automation and predictive AI in a single platform. Blueshift enables brands to automate and personalize engagement across every marketing channel, leveraging patented AI technology to unify, analyze, and activate comprehensive customer data across all channels and applications. It provides an integrated customer data platform and cross-channel marketing hub, equipping brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

Products

• Intelligent Customer Engagement Platform (ICE)A platform that combines a CDP, cross-channel marketing, and patented AI to deliver personalized experiences across every touchpoint for B2C marketers.
• Customer Data Platform (CDP)Unifies first-party data into real-time profiles with cross-device identity resolution, enabling marketers to build audiences without IT help.
• Customer AIAgentic, predictive, and generative AI for segmentation, recommendations, content generation, and autonomous optimization, including a conversational workspace for analyzing performance, building segments, drafting campaigns, and surfacing weekly insights.
• Cross-Channel Marketing HubDelivers messages across email, SMS, push, in-app, web, paid media, WhatsApp, and connected apps, orchestrating real-time, customer-centric omnichannel marketing campaigns.
• Ecommerce Accelerator PlanA plan designed to jumpstart marketing efforts for e-commerce brands with automated campaigns and recommendation recipes for faster ROI.
• LaunchpadA conversational workspace within Customer AI for analyzing performance, building segments, drafting campaigns, and surfacing weekly insights.
• Blueshift MCP Server (Beta)Allows developers building AI-driven workflows to access Blueshift data and actions through tool-enabled AI agents.
• Recommendation StudioA tool to build content and product recommendations for email, SMS, and web, based on ingested product and offer catalogs and customer interactions.
• Audience InsightsReports that provide valuable insights into customers by analyzing customer and event data, helping to understand the impact of various customer cohorts on key metrics.

Key capabilities

• AI-powered customer engagement
• Unified customer profiles (CDP)
• Cross-channel engagement orchestration
• Real-time personalization
• Agentic AI for campaign execution
• Predictive AI for audience targeting and recommendations
• Generative AI for content creation
• Automated AI-generated experiments (A/B testing)
• Natural language campaign execution
• Dynamic audience segmentation
• 100+ native integrations
• Modular and flexible platform
• HIPAA, GDPR, SOC2, CCPA compliant
• Data encryption (AES-256, TLS 1.2+)
• Role-based access controls
• SAML-based single sign-on
• Multi-factor authentication
• Audit logging
• Hosted on secure AWS infrastructure
• Real-time data ingestion
• Cross-device identity resolution
• Channel and Time Intelligence (Send Time Optimization, Channel Engagement Scores)
• Automated winner selection for A/B tests

Use cases

• Automating and personalizing engagement across marketing channels
• Harnessing customer and content data for intelligent personalization
• Delivering seamless, real-time 1:1 experiences throughout the customer journey
• Building audiences without IT help
• Orchestrating multi-step journeys and triggers
• Personalizing messages using drag-and-drop templates
• Ingesting data and creating unified profiles
• Hyper-personalizing with 1:1 product & content recommendations
• Engaging at the right time and on the best channel with predictive optimization
• Creating new profile attributes for easy segmentation
• Analyzing audiences, growth, and campaign treatments
• Testing, measuring, and optimizing with A/B & holdout testing
• Advanced data modeling for leads, subscriptions, and transactions
• Computing triggered events with customer and catalog data (e.g., price-drop)
• Grouping customer profiles into households or accounts
• Resolving omni-channel identity and customizing profile merge rules
• Strategizing, executing, and growing campaigns with AI
• Generating multi-step journeys and campaign flows
• Generating audience definitions and segmentation logic
• Generating creative variations and message drafts
• Generating follow-up actions and test plans
• Surfacing high-impact opportunities for segmentation, personalization, and targeting
• Automating AI-generated experiments for campaign performance
• Dynamically tailoring email subject lines or SMS copy
• Launching A/B tests and tracking key metrics
• Uncovering hidden opportunities from customer behavior, trends, and predictions
• Building campaigns in minutes from natural language prompts
• Exploring data with natural language for funnel reviews, metric trends, and schema checks
• Continuously optimizing targeting, creatives, and performance
• Reducing cart abandonment with perfectly timed triggered messages
• Increasing cross-sell with predictive recommendations
• Automating price-drop or back-in-stock alerts
• Building seamless cross-channel journeys
• Unifying digital identities with loyalty or in-store IDs
• Enriching customer profiles with derived attributes and events
• Segmenting audiences based on purchasing or browsing behavior
• Activating first-party data for deeper analysis and optimization
• Building branded emails with product recommendation blocks
• Identifying and engaging customers more effectively using AI for granular segments
• Lead nurturing with relevant educational content and offers
• Lead generation by acting on indicators of customer readiness or churn risk
• Upsell and cross-sell with predictive recommendations for new offers
• Integrated engagement across online and offline channels
• Building precise segments without IT resources
• Gaining insights into audience impact on key metrics with cohort analysis
• Connecting marketing channels for timely interactions across email, mobile, web, support
• Enriching first-party data for improved insights and 1:1 personalization
• Delivering personalized experiences that drive loyalty and growth in finance marketing
• Transforming siloed data into hyper-personalized finance marketing campaigns
• Uncovering hidden revenue opportunities in member behavior
• Launching financial campaigns in minutes from plain language descriptions
• Exploring member data without SQL or dashboards
• Optimizing within compliance guardrails with audit trails
• Creating and launching deeply personalized, multi-faceted, self-optimizing customer journeys
• Triggering messages based on real-time behaviors, activity levels, interests
• Coordinating and individualizing customer experiences with omnichannel orchestration
• Improving email outreach effectiveness with A/B tests
• Optimizing message timing and channel selection with Customer AI
• Sending events from web or mobile apps
• Receiving personalized messages
• Exporting data to third-party systems

AI approach

Blueshift's Customer AI uses agentic, predictive, and generative AI to help marketers strategize, execute, and grow campaigns. It assists with natural language campaign execution, fine-tuning engagement strategies with AI-generated ideas, and auto-piloting growth with AI-generated experiments. The AI continuously analyzes unified customer profiles, behaviors, and predictions to surface high-impact opportunities for segmentation, personalization, and targeting. It also helps with real-time recommendations, channel and time optimization, and automated A/B testing.

Tech named: patented AI technology, Agentic AI, predictive AI, generative AI, machine learning

Industries served

• Retail
• E-commerce
• Finance
• Healthcare
• Edtech

What it says sets it apart

• Combines CDP, cross-channel marketing, and predictive AI in a single platform
• Built-in CDP for unified customer data
• Patented AI technology (agentic, predictive, generative)
• AI made accessible for every marketer, no data team required
• Easy-to-use Agentic AI built into every step of the journey
• Unified profiles for intelligent personalization without IT help
• Cross-channel engagement without chaos, managed from one AI-powered platform
• Strong technology with thoughtful partnership (onboarding, support, success teams)
• Charges only for profiles used, not stored
• Modular pricing for flexibility
• Enterprise-ready from day 1 (HIPAA, GDPR, SOC2 compliant)
• Built for lean teams, enabling launch, test, and personalization without a full-time ops team
• Real AI, not just name-dropping
• Continuously analyzes unified customer profiles, behaviors, and predictions to surface opportunities
• AI-generated experiments for automated performance boosting
• Natural language interface for campaign building and data exploration
• Ability to customize to unique datasets without data limits or additional data work
• Real-time customer profiles are essential for personalized interactions
• Offers an online academy, onboarding assistance, product documentation, and 24/7 customer support portal
• Dedicated Customer Success Manager for ongoing support
• No hidden setup fees for core platform and AI-powered orchestration apps