iTromsø · IBM, VC2
10 minutes per day — time spent reviewing potential stories
Independently reportedMedia & entertainment · Document processing · NLP · In production
Document processing
Zappi · Kortical
Vendor-reportedOtherIn productionNLP
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by kortical.com (vendor self-report). Checked against the source page on 2026-09-06. 3 of 3 figures below appear on that page word for word.
The problem
Zappi needed to classify complex free text feedback from marketing surveys, moving from a manual process to an improved ML approach.
What was deployed
- Vendor
- Kortical
- Products
- Kortical AutoML platform
- Technique
- NLP
- Build or buy
- Bought off the shelf
- Deployment
- API
- Data used
- free text fields in the marketing survey form; Each text entry had 180 different labels
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
43.9%accuracy gaina few hours
“Using the Kortical AutoML platform they got a 43.9% accuracy gain in a few hours”
Quoted word for word from the source
0.59accuracyfrom 0.41a few hours
“0.59 vs 0.41 - a 43.9% accuracy gain in a few hours”
Quoted word for word from the source
5 weeksdeployment time
“The full ML solution was deployed live in 5 weeks”
Quoted word for word from the source
Difficulties and limits
- tricky NLP problem
- complex problem vs a simple positive or negative classifier
Sources
- kortical.com — vendor self-report
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