Shriram Finance
less than 3–4 hours — Onboarding Turn-Around-Time (TAT)
Independently reportedBanking & finance · Process automation · Classical ML · In production
Process automation
Park Origin · Axccelerate
Vendor-reportedConstruction & real estateThailandIn productionEnterpriseClassical ML
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by axccelerate.com (vendor self-report). Checked against the source page on 2026-09-06. 8 of 8 figures below appear on that page word for word.
The problem
Park Origin was leaking sales-rep capacity on low-intent enquiries, with the sales team spending roughly half their call time on buyers who were never going to close.
What was deployed
- Vendor
- Axccelerate
- Products
- InsightAX · Lead Scoring Engine
- Models
- model v2.4
- Technique
- Classical ML
- Build or buy
- Built in-house or to order
- Deployment
- Custom build
- Data used
- 12 months of historic enquiries stitched to closings from Park Origin conversion data
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
Qualified leads
“184% more qualified leads”
Quoted word for word from the source
Cost Per Lead (CPL)
“47% Lower CPL”
Quoted word for word from the source
2.3xConversion rate
“2.3× Conversion rate”
Quoted word for word from the source
500+Enquiries6 months
“500+ Enquiries · 6 months”
Quoted word for word from the source
website traffic
“156% website traffic”
Quoted word for word from the source
45+keywords on first-page
“45+ keywords first-page”
Quoted word for word from the source
social reach
“215% social reach”
Quoted word for word from the source · round percentage, no baseline given
4:20average time on site
“4:20 avg time on site”
Quoted word for word from the source
ROI as stated: The numbers that earned the next contract.
“Axccelerate's integrated approach significantly improved our lead quality — reaching qualified buyers both locally and internationally.”
Difficulties and limits
- High enquiry volume
- Low conversion
- Sales capacity burned on noise
- No enquiry triage (high-intent and speculative browsers treated identically)
- Wrong-audience creative (reaching price-curious leads, not target buyers)
- Attribution blind spot (sales couldn't prove which campaigns produced closings)
Sources
- axccelerate.com — vendor self-report
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