Nvidia has raised the official price of its 96GB RTX PRO 6000 Blackwell Workstation Edition to $16,000 on its own marketplace — 87% above the $8,565 MSRP it carried at launch in March 2025.
The trajectory
This is not a single jump. The card was listed at $13,250 in June 2026 before reaching $16,000 in August. Pre-orders opened below $8,000 last year. Buyers who specified this part into a 2026 budget are now looking at roughly double the number they planned against.
What is actually scarce
The cause is GDDR7. AI infrastructure spending has absorbed memory production capacity, and the same fabs and packaging lines that feed data-centre parts also feed workstation and consumer graphics. When allocation tightens, the lower-margin products lose. Industry reporting points to no meaningful relief before 2027.
Why this instance is different
The memory shortage has been visible for months in HBM allocations and server DRAM contract prices — figures that circulate among buyers and analysts. A vendor publishing a doubled list price for its own flagship card is the point at which the shortage becomes a number anyone can look up.
Who pays
The RTX PRO 6000 is the standard part for on-premise model development, visual effects and simulation — work that needs 96GB of local memory and cannot be split across smaller cards. At $16,000 a card, the arithmetic that used to favour buying a workstation over renting cloud capacity stops working for small labs and studios.
The wider signal
Nvidia is not short of demand for anything. Raising the price of a product it could simply de-prioritise says the company expects the constraint to persist long enough to be worth repricing around, rather than absorbing for a quarter or two.