SpotDev

What SpotDev does

SpotDev is a UK HubSpot Diamond Partner and software engineering firm specializing in custom solutions for HubSpot customers. They design and fix CRM architecture, integrate systems, clean data, and build AI agents. Their services include HubSpot development and integrations, AI implementation deeply integrated with CRM, in-house designed and engineered websites, and technical SEO. They offer fixed-price projects and guarantee delivery times. SpotDev focuses on real software engineering, custom code, and applications built and maintained by software engineers, rather than just configuring HubSpot or using workarounds. They have deep AI expertise, building AI agents and custom AI models, with a specialization in Claude. They are Cyber Essentials Plus certified and HubSpot Custom Integration accredited.

Products

• HubSpot IntegrationsStandardized, customizable, real-time, two-way integrations between HubSpot and various systems including ERP, finance, legacy, and undocumented APIs. Examples include Xero, Sage, QuickBooks, NetSuite, Microsoft Dynamics 365, Stripe, Shopify, WooCommerce, Magento, Aircall, Dialpad, CircleLoop, Intercom, Kayako, 3CX, 8x8, Access Financials, Access PlanIt, Asana, Avalara, Azure DevOps, Brightpearl, Chargebee, Checkatrade, Circle, CIS Ireland, Cloudinary, and FreeAgent.
• AI ImplementationDeeply integrated AI agents and custom AI models within HubSpot CRM, specializing in Claude. This includes order entry, decision support, and automation that reads and writes records.
• HubSpot WebsitesCustom-coded, fast, and accessible websites on HubSpot CMS, designed to convert and easy for teams to manage.
• Customer PortalsSecure, members-only portals built on and around HubSpot, guaranteed live in 30 days. Features include status tracking, document libraries, request submission, account self-service, and application/onboarding flows.
• UI Extensions and Custom CardsBespoke React app cards inside CRM records, help desk, and full-screen app pages, surfacing external data and one-click actions. Includes computed insights, health scores, guided processes, and approvals.
• CMS MembershipsGated content, registration, login, and SSO on Content Hub for secure customer or partner portals.
• Custom-Coded Workflow ActionsReal JavaScript or Python code running as a step inside HubSpot workflows for advanced logic, data enrichment, bi-directional integrations, complex formatting, de-duplication, advanced lead scoring, custom calculations, and triggering external actions.
• Serverless FunctionsProduction-grade back-end logic for HubSpot CMS, running server-side with secrets kept off the browser.
• Marketplace App DevelopmentPublic, multi-tenant HubSpot apps including OAuth backend, UI extensions, webhooks, and billing layer.
• Custom Conversations ChannelsWhatsApp, SMS, or bespoke chat connected into the HubSpot inbox using the Custom Channels API.
• Complex Cookie ControlsGranular, region-aware cookie consent on HubSpot using the Consent API, Consent Mode, and third-party CMP integration.
• CRM and Data MigrationCareful migrations into HubSpot from Salesforce, Dynamics, Pipedrive, and bespoke systems, with data integrity engineered in.

Key capabilities

• HubSpot Diamond Partner
• Custom Integration Accredited
• Onboarding Accredited
• Cyber Essentials Plus certified
• In-house engineering team
• Fixed-price projects
• Delivery guarantee (e.g., 30-day for portals, 20% back for missed deadlines)
• Real software engineering (custom code, not just configuration)
• AI agent development
• Claude specialist engineers
• Productised solutions (where applicable, hosted on Railway for client ownership)
• Real-time, two-way integrations
• Secure authentication (OAuth, keys)
• Data normalization and validation
• Serverless functions for back-end logic
• React UI extensions for HubSpot CRM
• Custom-coded workflow actions (JavaScript/Python)
• Secure credential management (HubSpot Secrets)
• Rigorous QA and testing

Use cases

• CRM architecture design and repair
• System integration
• Data cleaning and migration
• Building AI agents for CRM
• Customer portal development for self-service
• Automating marketing, admin, and support functions
• Integrating ERP systems with HubSpot
• Migrating CMS platforms
• CRM migration (e.g., Dynamics to HubSpot)
• Automating lead capture and management
• Enhancing sales and service processes with custom UI extensions
• Enriching data mid-workflow
• Bi-directional data sync between HubSpot and external systems
• Complex data formatting and de-duplication
• Advanced lead scoring and routing
• Custom calculations and rollups within HubSpot
• Triggering external actions and portal logic
• Streamlining financial operations with accounting software integrations
• Transforming retail operations with ERP integrations
• Managing subscription billing
• Improving call activity logging and reporting
• Content generation and analysis with AI
• Project management integration (e.g., Asana)
• Tax calculation integration
• Development workflow integration (e.g., Azure DevOps)
• Community engagement and growth strategies
• Construction market data and analytics
• Marketing asset management integration

AI approach

SpotDev offers AI implementation services, specifically building AI agents deeply integrated with CRM systems like HubSpot. They claim deep AI expertise, a track record of building AI agents, and internal expertise to build custom AI models. They are specialists in Claude and treat AI as a computer-science discipline, building to production standards.

Tech named: AI agents, Claude, custom AI models

Industries served

• Business Consulting and Services
• Finance
• Education
• Technology
• Aviation
• Conferencing & Events
• Retail
• Construction
• Banking
• Healthcare
• Insurance
• Travel
• B2B services (30-500 staff)
• Membership bodies or professional associations
• Regulated services
• B2B SaaS or productised service with multi-user enterprise customers
• UK trade businesses scaling beyond £1M annually

What it says sets it apart

• HubSpot Diamond Partner (top 4% worldwide)
• Custom Integration Accredited
• Onboarding Accredited
• Cyber Essentials Plus certified
• In-house, fully remote engineering team (no contractors or outsourcing)
• Fixed-price projects with delivery guarantees (e.g., 30-day portal launch, 20% refund for missed deadlines)
• Focus on real software engineering and custom code, not just configuration or no-code workarounds
• Deep AI expertise with a track record of building AI agents and custom models, Claude specialists
• Productised solutions that clients can own and run (hosted on Railway)
• Proven track record with 300+ implementations delivered
• Rigorous QA and testing processes
• Client retention and loyalty (clients keep them for years and bring them to new companies)
• Transparent communication and clear explanations of problems