Company profile

Rootly

AI-native on-call and incident response platform.

rootly.comProfile compiled July 20269 source pages read
Category
Enterprise software
Headquarters
Toronto, Ontario
Sells to
Enterprise
Business model
SaaS subscription, Freemium
Deployment
Cloud / SaaS, API
Pricing
Per user/month · from $20/mo · free tier
Builds own models
No — builds on existing models
Modalities
Text

Rootly provides an AI-native on-call and incident response platform designed to help modern teams prevent and resolve incidents faster. It offers modern Slack and MS Teams native incident management, from the first alert to retrospective. The platform includes AI-powered features for automated root cause analysis, suggested fixes, rapid troubleshooting, and context surfacing based on alerts, code changes, and past incidents. Rootly also simplifies on-call duties, scheduling, and coverage requests. It aims to be more affordable than downtime and offers contract buyouts and white-glove migration for companies switching from other solutions. The platform emphasizes enterprise-grade security and compliance, with granular RBAC, private incident controls, and audit-ready logging.

  • Rootly AI ChatAI agent for incident response and resolution.
  • AI Similar IncidentsIdentifies similar past incidents for context and resolution.
  • AI Scribe Meeting BotAutomates meeting notes and documentation during incidents.
  • Rootly MCP serverPlugged into IDEs for resolving incidents directly where developers work.
  • APIProvides access to Rootly functionalities through OpenAPI/Swagger specification, official Go and Python SDKs, and supports OAuth 2.0 & OpenID Connect for authentication.
  • AI-native on-call and incident response
  • Automated root cause analysis with suggested fixes
  • Rapid troubleshooting and suggested fixes
  • Context surfacing based on alerts, code changes, and past incidents
  • AI-powered on-call for paging, scheduling, and coverage requests
  • Alert Grouping and Noise Reduction
  • Alert Routes
  • Live Call Routing (incl. Call Routing Tree)
  • Schedules and Escalation Policies
  • Shadow Rotations
  • Holiday Calendars & PTO
  • Overrides and Request Coverage
  • Pay Calculator
  • Schedule Gap Detection & Fallback
  • Sync to Slack User Groups
  • Dynamic Escalation Paths
  • Custom Alert Fields and Labels
  • Unlimited Schedules and Escalation Policies
  • Identify probable root cause with supporting evidence
  • Correlate alerts with changes (deploys, configs, etc.)
  • Generate impact analysis with related incidents
  • Draft remediation steps and PRs with suggested fixes
  • Suppress alert noise and page the right responders
  • Integrate your stack (Datadog, GitHub, Jira, etc.)
  • Feedback for training and personalization
  • RBAC depth and granular permissions
  • Private incident controls
  • Audit-ready logging
  • 100+ integrations
  • IaC-native provisioning
  • Just-in-time access for incidents
  • Status Page API
  • Official Go and Python SDKs
  • OAuth 2.0 & OpenID Connect
  • API Keys (Global, Team, Personal)
  • JSON:API Specification
  • Preventing incidents
  • Resolving incidents faster
  • On-call management
  • Incident response coordination
  • Automated root cause analysis
  • Troubleshooting and remediation
  • Alert management and noise reduction
  • Security incident investigation and response
  • Compliance and auditing
  • Integrating incident management with existing tech stacks
  • Streamlining incident documentation and retrospectives
  • Automating incident workflows
  • Managing service ownership and engineering context

Rootly is an AI-native incident management platform that uses AI for on-call and incident response. Its AI capabilities include automated root cause analysis with suggested fixes, surfacing relevant context from alerts, code changes, and past incidents, identifying probable root causes with confidence scores, generating suggested fixes and next steps, and providing an AI Scribe Meeting Bot and AI Chat. The AI agents help resolve and prevent incidents faster by identifying probable root cause with supporting evidence, correlating alerts with changes, generating impact analysis, drafting remediation steps, and suppressing alert noise.

Tech named: AI Scribe Meeting Bot, AI Chat, AI SRE

  • Software Development
  • Fintech
  • AI-native platform for incident management
  • More affordable than downtime
  • Contract buyout and white-glove migration services
  • Quadruple the capability at half the price compared to competitors
  • 99.99% rock solid reliability
  • Modern Slack and MS Teams native integration
  • Enterprise-grade security and compliance (RBAC depth, private incidents, audit-ready)
  • Extensive integration ecosystem (100+ integrations)
  • Flexibility for enterprise scale with custom options and advanced features
  • Support for China
  • API-first approach with SDKs and OpenAPI specification

This profile was compiled from Rootly's own public pages in July 2026 and reflects what the company states about itself — not an endorsement or an independent audit of those claims. Facts are extracted with AI and filtered by an automated check that drops any named product, customer or certification missing from the source pages. Full method. Something out of date? Tell us.