Reputation

What Reputation does

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. The platform turns reviews, listings, and surveys into actionable intelligence, providing clear, prioritized actions for every location. It unifies reviews, surveys, listings, social, and local experience signals, surfaces performance, sentiment, competitive gaps, and emerging issues, and gives leaders visibility while local teams get clear next steps to improve trust, findability, and consistency at scale. Reputation's platform is designed for the AI era, where every search, review, and social signal shapes brand perception, turning these signals into action at scale.

Products

• Rep CoreFoundation for managing online reputation and accelerating local growth, including reviews management (collection, requesting, and AI responding) and business listings & SEO.
• Rep Core + PulseIncludes everything in Rep Core, plus proactive listening and advanced analytics to understand customer sentiment, with Reputation Insights (Rep Score & Journey Insights), AI Reputation Manager, Pulse Analytics, and basic customer surveys.
• Rep Core + SurveysIncludes everything in Pulse, plus a full suite access to capture private feedback at scale for customer-centric brands, with advanced surveys, email survey requesting, targeted outreach campaigns, and deep experience insights.
• EnterpriseCustom plans for 125+ locations, offering dedicated infrastructure and a customer success manager.
• Competitive Insights (Platform Upgrade & Add-on)Provides deep insights into competitors' performance to identify strategic opportunities.
• Actions & Ticketing (Platform Upgrade & Add-on)Automatically creates and assigns tickets to ensure accountability and fast resolution for feedback.
• Social Suite (Platform Upgrade & Add-on)Unifies social media to listen, publish, and engage communities from a single command center.
• Premium Sources (Enterprise Connectivity)Provides industry-specific feedback from leading sites like Yelp, Trip Advisor, Vitals, and Apartment Ratings.
• Premium Integrations (Enterprise Connectivity)Seamlessly connects Reputation to CRM or EHR to automate workflows and enrich customer data.
• Reputation® IQAI co-pilot for conversational insights, allowing users to ask natural language questions and get AI-powered answers from review data, surveys, and competitive benchmarks without dashboards.
• Rep ScoreA single metric that captures how customers experience a brand, based on nine factors, and tracks sentiment trends.
• Business Listings & Location PagesTools to improve discoverability across search, maps, and AI with accurate listings, stronger review signals, and location-specific experiences.
• Reviews & Review BoosterGenerates, manages, and learns from reviews to strengthen proof and identify areas for improvement.
• SurveysCaptures first-party feedback to understand customer sentiment and improve experiences.
• SocialManages social media presence and engagement.
• Journey InsightsIdentifies friction points and sentiment drops across the customer lifecycle.
• InboxCentralizes SMS, Facebook, and Google messages in one place.
• RequestsSends 1:1 or bulk review/survey requests, manually or automated.
• Custom Reports & DashboardsSchedules stakeholder-ready reporting and shares performance snapshots.
• Integrations (RepConnect)Connects data sources and automates workflows.
• Mobile AppAllows users to request, respond, and resolve issues on the go.

Key capabilities

• AI-native platform
• AI Search Optimization
• GEO Readiness Tool
• Reputation Performance Engine
• Intelligence Layer with AI-powered guidance
• Competitive context
• Performance scoring
• Search + Discovery capabilities
• Trust + Proof capabilities
• Performance + Insight capabilities
• AI Response Engine for suggested replies
• Visibility Scorecard for AI-driven discovery
• Ask Anything feature for plain-language queries
• Journey Insight to spot sentiment drops
• Competitive Intelligence for benchmarking
• Actions Workflows for issue routing
• Actionable AI Recommendations
• Unified reporting across channels
• Real-time dashboards
• AI Data Structuring for business data
• Bulk Management for listings
• Duplicate Suppression for listings
• Local Benchmarking
• Built-In Reputation Signals
• Branded Location Pages
• Role Control for permissions
• HIPAA-grade governance and compliance (for healthcare)

Use cases

• Improve findability, accuracy, and trust across every location
• Capture and spot issues early to prevent churn
• Benchmark against local and industry competitors
• Align leaders and locations at scale
• Unify reviews, surveys, listings, social, and local experience signals
• Surface performance, sentiment, competitive gaps, and emerging issues
• Provide clear next steps for local teams to improve trust, findability, and consistency
• Generate, manage, and learn from reviews and first-party feedback
• Optimize for healthcare-specific SEO (conditions, providers, services)
• Track sentiment trends by facility, service line, and region
• Identify friction in appointment, care, or discharge phases
• Manage patient feedback across busy clinics
• Centralize visibility and sentiment trends across systems
• Route issues to the right teams for rapid recovery
• Improve local visibility and AI search
• Generate more reviews and respond faster
• Get private feedback and fix issues sooner
• Understand what's changing and why
• Benchmark competitors by market
• Manage social at scale
• Turn feedback into tracked resolution
• Get instant answers from data
• Turn review volume into better answers
• Respond faster to reviews with less effort
• Fix what's driving negative sentiment
• Track review-driven movement through sentiment
• Scale patient reviews with automated requesting
• Turn guest feedback into business success
• Master reputation management across multiple locations
• Eliminate data overload for properties
• Increase customer insights from comments
• Drive new reviews with journey insights
• Boost reviews and ROI
• Unify feedback management
• Generate organic leads
• Leverage customer feedback for business growth
• Optimize digital customer journeys
• Connect resident trust to portfolio performance
• Improve property sentiment at scale
• Win more visibility across agencies
• Track sentiment and risk by building, portfolio, and region
• Identify where experience is slipping
• Track sentiment from search and inquiry through tour, move-in, service, and renewal
• Pinpoint where experience breaks and occupancy is at risk
• Flag outlier properties, brand drift, and emerging issues
• Update property details, photos, and amenities across every site
• Capture resident feedback at key stages
• Benchmark against competitors for real estate
• Track non-renewal reasons and link insights to occupancy performance
• Enable local posts and replies while maintaining corporate oversight
• Turn local search into a lead generator
• Be found everywhere (Google, Apple Maps, Facebook, Bing, Yelp)
• Eliminate manual update lag
• Build trust through data accuracy
• Optimize for Google and AI search with structured data
• Generate calls, directions, bookings, and reviews from location pages
• Dominate local SEO
• Create a growth loop for reviews and conversions
• Prove the value of marketing spend

AI approach

Reputation is an AI-native reputation management platform that uses AI to analyze customer feedback, generate responses, optimize search visibility, and provide actionable insights. It leverages AI for tasks like sentiment analysis, competitive intelligence, and routing issues.

Tech named: AI, machine learning

Industries served

• Automotive
• Healthcare
• Property Management
• Food & Beverage
• Hospitality
• Financial Services
• Home Services
• Real Estate
• Retail
• Staffing

What it says sets it apart

• AI-native platform built for the AI era
• Unified platform for reviews, surveys, listings, social, and local experience signals
• Turns signals into actionable intelligence at scale
• Provides clear, prioritized actions for every location
• Designed for multi-location businesses
• AI-powered guidance, competitive context, and performance scoring
• Reputation® IQ for natural language queries and AI-powered answers
• Rep Score as a single, comprehensive reputation metric
• Built-in workflows and tools for faster execution
• AI tools embedded across every module (signal capture, response engine, insights, actions)
• Industry-specific features and workflows (e.g., healthcare, automotive, real estate, food & beverage)
• Focus on turning insight into action with integrated ticketing and alerts
• Real-time visibility and dynamic updates
• Ability to benchmark against competitors by market and category
• Automated data structuring for AI and search engines
• Bulk management and duplicate suppression for listings
• Proven track record with case studies demonstrating measurable improvements (e.g., star ratings, review volumes, Rep Score, website visits, organic leads)
• Comprehensive managed, expert, and professional services offerings