Photoroom

What Photoroom does

Photoroom is an AI visual solution for e-commerce, processing over 7 billion images a year across mobile, web, and API. It is trusted by over 1 million businesses and 300 million people across 180+ countries. Photoroom helps businesses, from solo sellers to global retailers and marketplaces, create professional product visuals at scale, launch faster, sell more, and cut photography costs without compromising quality. The platform offers a complete AI visual solution for e-commerce, whether listing a first product or managing millions of SKUs, with features like batch editing, image API, marketplace sync, and enterprise-level custom models and support. Photoroom's mission is to give e-commerce businesses superpowers to create visuals that help them grow, emphasizing that good visuals build trust and drive conversions.

Products

• Photoroom Web AppA web-based platform for AI-powered photo editing and listing studio for product photography, offering tools for batch editing, image generation, and brand consistency.
• Photoroom Mobile AppA mobile application for AI photo editing, recognized as the #1 mobile app in 40+ countries for visual solutions.
• Photoroom APIA REST API that enables automation of image production at scale, offering various AI-powered image editing functionalities for integration into existing workflows and platforms.
• Photoroom EnterpriseA custom solution for world-class brands, offering custom AI models, dedicated capacity, custom endpoints, SLA-backed uptime, visual QA tools, visual expertise, ROI data, early access to features, SSO, and dedicated onboarding and support.

Key capabilities

• AI-Powered Photo Editor
• AI Product Photography
• Background Remover
• Brand Kit & Templates
• Batch Edit
• Image API
• Marketplace Sync
• AI Product Beautifier
• AI Backgrounds
• AI Fashion Models
• AI Shadows
• AI Product Fixer
• AI Fill
• AI Expand/Resize
• Image Enhancer
• Video Generator
• Virtual Model
• Edit with AI
• Spaces (Collaboration)
• Shopify Integration
• Visual QA tools
• Automated QA
• Custom AI models
• Native PIM, DAM, and cloud connectors
• Usage dashboards
• PhotoFix
• Reposition
• Analyze QA
• Image to Video
• Photo Composition
• Flat Lay
• Ghost Mannequin
• AI Relighting
• AI Text Removal
• AI Uncrop
• AI Upscale
• Create Any Image
• AI Ironing
• Product Staging
• AI logo maker
• Listing Score
• Dynamic text and brand control for ads

Use cases

• Creating professional product visuals at scale
• Launching products faster
• Reducing photography costs
• Generating studio-quality product shots
• Removing and replacing image backgrounds
• Creating lifestyle product images
• Enhancing and resizing images for e-commerce
• Visualizing products on AI models
• Automating visual asset editing and management
• Adding text overlays to images
• Collaborating on design projects
• Maintaining brand consistency across visuals
• Optimizing product catalogs for performance
• Generating ads at scale
• Processing high-volume food images for delivery services
• Standardizing visuals for marketplaces
• Creating marketing visuals for social media and other platforms
• Building and managing product catalogs
• Automating seller photo approvals
• Adapting visuals for different regions and formats
• Generating product videos from static images
• Creating bundle visuals and collection pages
• Producing ghost mannequin apparel shots
• Generating consistent flat lay product photography
• Relighting subjects in images
• Upscaling image quality
• Removing unwanted objects or people from images
• Creating product angles (front, back, side, detail shots)
• Improving low-resolution photos
• Removing text from photos
• Generating realistic shadows
• Creating viral marketing campaigns
• Optimizing images for Amazon, eBay, Etsy, Poshmark, Shopify

AI approach

Photoroom leverages AI to provide a comprehensive visual solution for e-commerce, offering tools for background removal, image enhancement, generative AI for backgrounds and models, and automated workflows. They build their own specialized AI models for photo editing, focusing on product accuracy and consistency at scale.

Tech named: AI, Generative AI, GPT-Image-1, AI Background Removal, AI Shadows, AI Backgrounds, AI Relighting, AI Text Removal, AI Expand, AI Beautifier, AI Uncrop, AI Upscale, Create Any Image, Edit With AI, Virtual Model, Flat Lay, Ghost Mannequin, AI Ironing, Green Screen Despill, NVIDIA Dynamo

Industries served

• Technology, Information and Internet
• E-commerce
• Retail
• Fashion & Apparel
• Food & Delivery Services
• Marketplaces
• Home & Furniture
• Beauty
• Jewelry & Accessories
• Tech & SaaS
• Entertainment
• Automotive
• Non Profit

What it says sets it apart

• Processes over 7 billion images a year
• Trusted by over 1 million businesses and 300 million people across 180+ countries
• Offers a complete AI visual solution for e-commerce, from solo entrepreneurs to enterprise teams
• Provides custom AI models tuned to specific catalogs for enterprise clients
• SLA-backed uptime and enterprise guarantee (pay only for outputs that pass fidelity criteria)
• SOC 2 Type 2 certified API for enterprise security
• Significant cost reduction (up to 99%) and time savings in image editing
• Proven increase in sell-through rates, average basket value, and conversion rates for customers
• Ability to automate image production at scale via API with endpoint-level control
• Integration with PIM, DAM, and cloud connectors
• Continuous AI model improvements and new features without engineering overhead
• AI-powered tools specifically built for e-commerce product accuracy and consistency
• Unique features like Listing Score to identify and improve weak product listings
• Ease of use and intuitive interface, minimizing training needs
• Ability to generate thousands of ad variations from a single product feed with dynamic text and brand control

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.