HeyGen

What HeyGen does

HeyGen is an AI video generation platform that empowers individuals and businesses to create high-quality videos from scripts, images, presentations, or PDFs in minutes. It eliminates the need for cameras, crews, or editing skills by utilizing AI avatars, voice cloning, and lip-syncing technology. The platform supports text-to-video, photo-to-video, and video/audio dubbing in over 175 languages and dialects. HeyGen aims to make video creation effortless and accessible, transforming storytelling with AI for various applications including marketing, sales, training, and education.

Products

• One-Shot Text-to-VideoType an idea, click generate, and get a share-ready video with AI avatars, voiceovers, and visuals.
• Video AgentAn AI agent that scripts, picks the avatar and voice, and renders a video from a prompt.
• Avatar (Hyper Realistic Avatars)Instantly brings portraits to life with realistic lip-syncing and natural facial expressions, transforming any character or headshot into an engaging spokesperson.
• Translate (Video and Audio Dubbing)Translates videos with precision into 175+ languages and dialects using voice cloning, accurate lip sync, and auto-generated subtitles.
• Text-Based Video Editor (AI Studio)Makes using the AI video generator as easy as writing a document, allowing control over tone, delivery, gestures, and emotion.
• Photo to VideoTransforms any image into a dynamic AI-generated video with realistic AI lip-sync, natural speech timing, and expressive voices, supporting 175+ languages.
• Product Ads (Product Placement)Upload a product image and script to generate ads with the product placed in the hand of an avatar, editable with music, captions, and voiceovers.
• UGC ads (Viral Reaction Videos & Authentic UGC Instantly)Produces scroll-stopping social content like product reviews, news updates, and story-style videos without a camera or studio.
• AI Avatar GeneratorCreates lifelike digital avatars from photos, videos, or custom prompts, with options for stock avatars or custom ones, and customizable expressions, gestures, and clothing.
• Product Demo Video MakerGenerates product demo videos from a script in minutes, adding an AI presenter, voiceover, captions, and real product screens.
• AI Course CreatorSimplifies the process of producing professional, engaging videos for online learning courses, lectures, tutorials, and motivational messages.
• Avatar VHighest-fidelity engine for video generation with cross-reference-driven animation, supporting Digital Twins only.
• Avatar IVDefault v3 engine for video generation.
• Avatar IIIDedicated photo-to-video pipeline for video generation.
• Cinematic AvatarPrompt-driven cinematic shots from avatar looks, billed at a flat rate per video.
• HyperFramesGenerates motion-graphics video from HTML/CSS/JS, billed per minute of output video.
• AI ClippingTurns long-form video into short highlight clips, billed per clip produced.
• Text-to-SpeechConverts text into natural speech audio using models like Speech – Starfish.

Key capabilities

• One-Shot Text-to-Video generation
• Hyper Realistic Avatars
• Video and Audio Dubbing (175+ languages)
• Text-Based Video Editor
• Photo to Video transformation
• Product Ads generation with product placement
• UGC ads creation
• AI Avatar Generator (stock and custom avatars)
• Scripted demos with AI voiceover
• Real screens integration for product demos
• Easy editing and updating without re-recording
• Localization of demos in 175+ languages
• On-brand demos with logo, colors, and fonts
• AI-powered course creation
• Lifelike AI avatars for learning content
• Content scaling for global audiences
• Customizable templates for learning
• Digital twin creation
• Voice cloning
• Auto-captions and subtitles
• Brand Kit (logos, colors, fonts, lower thirds, intro/outro)
• API access for developers
• MCP (Multi-modal Conversational Platform) client integration
• Webhooks for results
• SSO (Single Sign-On) for enterprise customers
• SCIM provisioning for user lifecycle management
• Role-based access controls (RBAC)
• Network-level and application-level monitoring
• Multi-Product Launch Capability
• Platform-Optimized Launch Videos (vertical, square, horizontal)
• AI Avatar Product Presenters (120+ diverse avatars)
• Launch Video Templates
• Instant Launch Updates
• Personalized sales videos
• Dynamic fields for personalization in sales videos
• Subject Matter Expert Cloning
• Instant Feature Release Training
• Consistent Demo Quality standardization
• Fast Sales Ramp Time reduction
• Multilingual Global Teams support

Use cases

• Creating full-length videos and hours of content
• Social media content creation
• Online courses and educational content
• Storytelling
• Explainers
• Sales content
• Onboarding content
• YouTube content creation
• TikTok, Instagram, and Amazon content scaling
• Viral reaction videos
• Authentic UGC (User Generated Content)
• Product demo videos
• Sales demos that scale across reps
• Software walkthroughs and tutorials
• Feature launches and product updates
• Onboarding and customer activation
• Self-serve support and help content
• Localized demos for global markets
• Video lectures
• Motivational messages
• Employee training
• Classroom environments
• Multilingual speeches for global audiences
• Educational real estate videos
• News broadcasting
• Digital communication and campaigns
• Founder video announcements
• Product explainers for startups
• Social posts for startups
• Training for startups
• Investor update videos
• Personalized sales outreach
• Outbound pitches
• Pre-call intros
• Post-meeting recaps
• Product launch videos
• Microlearning videos
• Product training videos
• AI tutorials and education

AI approach

HeyGen is an AI video generation platform that transforms scripts, images, presentations, or PDFs into finished videos. It uses AI for hyper-realistic avatars with lip-syncing and natural facial expressions, video and audio dubbing into 175+ languages with voice cloning and accurate lip sync, and text-based video editing. The platform integrates with powerful AI models like Sora, Veo, Kling for cinematic video B-roll, Flux for high-fidelity images, and ElevenLabs for ultra-realistic speech. It also offers AI clipping to turn long videos into short highlights.

Tech named: Sora, Veo, Kling, Flux, ElevenLabs, AI video generation models, voice cloning, lip-sync, facial synchronization technology

Industries served

• Marketing
• Sales
• Education
• Learning & Development (L&D)
• Real Estate
• News Broadcasting
• Healthcare
• Startups
• E-commerce

What it says sets it apart

• Go from script, image, presentation, or PDF to finished video without cameras, crew, or editing skills.
• Create full-length videos and hours of content, not just short clips.
• Instantly bring portraits to life with realistic lip-syncing and natural facial expressions.
• Translate videos with precision into 175+ languages and dialects using best-in-class voice cloning, accurate lip sync, and auto-generated subtitles.
• Text-based editor makes video generation as easy as writing a document, controlling tone, delivery, gestures, and emotion.
• Access to latest generative technology like Sora, Veo, Kling for cinematic video B-roll, Flux for high-fidelity images, and ElevenLabs for ultra-realistic speech.
• Edit and update product demos without re-recording, by simply editing the script or swapping visuals.
• Localize product demos into 175+ languages with lip-synced dubbing, not just subtitles.
• Save time and scale content creation for online learning courses without sacrificing quality.
• Lifelike AI avatars with precise facial expressions, natural gestures, and advanced lip-syncing for engaging learning.
• Ability to create a digital twin and voice clone to scale presence across channels.
• Automate personalized sales and marketing videos at scale.
• Compliance with global security and compliance standards including SOC 2 Type II, GDPR, CCPA, EU-US Data Privacy Framework (DPF), and EU AI Act.
• Ability to generate 50 videos in one session with bulk creation for multi-product launches.
• Export videos in vertical, square, or horizontal formats for different platforms without manual resizing.
• Clones subject matter experts into AI avatars for unlimited product training, updating instantly when features change.

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.