Loti

What Loti does

Loti AI protects major celebrities, public figures, and corporate IP from online threats, specializing in deepfake and impersonation detection. Founded in 2022, Loti AI offers likeness protection, content location and removal, and contract enforcement across the entire public internet, including social media platforms and adult sites. The company aims to empower individuals to control their digital selves and enhance human uniqueness, fostering creativity and benefiting society. Loti AI was originally developed as a partial face recognition system, leveraging a robust dataset to detect a person’s likeness even in obscured photos or videos. Building on this advanced AI technology, the company expanded its focus in 2024 to help celebrities and public figures take control of their online presence. Loti AI is also introducing creator and consumer protection products.

Products

• Everyone PlanOffers free likeness protection for individuals, allowing them to track their face and voice across the internet, get unauthorized content taken down quickly, and enjoy 24/7 automated monitoring.
• Artist PlanProvides access to Watchtower for actors, musicians, athletes, executives, and creators, offering industry-leading tools for detecting and removing unauthorized content at scale.
• WatchtowerAI-powered protection for public figures that detects where likeness appears across social media, marketplaces, and adult sites, removes deepfakes and unauthorized media with automated takedowns, monitors for impersonators and unauthorized merchandise, and protects reputation and brand integrity with expert support. It uses multimodal AI and 40+ proprietary models for detection, offers high accuracy, continuous monitoring, and automated takedowns.
• Loti InterchangeAn infrastructure layer for developers that connects GenAI platforms with real people, brands, and rights holders. It enables frictionless licensing of names, faces, voices, and brands for GenAI creation, ensures authentic and safe media, and provides scalable digital-ID protection. It allows rights holders to set rules, offers an API for clearance status and licensing terms, and handles enforcement with automatic takedowns.

Key capabilities

• Deepfake and impersonation detection
• Likeness protection
• Content location and removal
• Contract enforcement
• 24/7 automated monitoring
• AI-powered detection (multimodal AI and 40+ proprietary models)
• High recall and precision in real-world conditions
• Continuous monitoring of online presence
• Automated takedowns with platform-specific workflows
• Centralized dashboard for visibility
• Ability to create, manage, and share AI likeness
• Developer-ready API for IP protection
• Frictionless licensing for GenAI platforms
• Scalable digital-ID protection
• Real-time rule updates for rights holders
• API for clearance status, price, and licensing terms
• Provenance tracking across distribution networks

Use cases

• Protecting major celebrities from online threats
• Protecting public figures from online threats
• Protecting corporate IP from online threats
• Detecting and removing deepfakes
• Detecting and removing impersonations
• Enforcing online contracts
• Safeguarding brand integrity
• Managing and monetizing AI likeness for public figures
• Licensing names, faces, voices, and brands for generative AI creation
• Ensuring compliance for generative AI platforms
• Automating takedowns for unlicensed or unauthorized content

AI approach

Loti AI uses advanced AI technology, including multimodal AI and over 40 proprietary models, for detecting faces, text, logos, deepfakes, and impersonations across the internet. It also provides tools for managing and licensing AI likenesses.

Tech named: multimodal AI, proprietary models, partial face recognition system, AI technology

Industries served

• Technology
• Entertainment
• Media
• Sports
• Marketing
• Legal

What it says sets it apart

• Leading AI platform for likeness and IP protection
• Comprehensive digital likeness protection and management powered by advanced AI technology
• Real-time monitoring for full awareness of online presence
• Automatically locating and removing unauthorized content (real or AI-generated)
• Ability to create, manage, and share AI likeness for monetization and brand partnerships
• Industry's most comprehensive system for detecting misuse, monitoring risk, and enforcing protections at scale (Watchtower)
• Proprietary AI models with continuous validation for reliable and defensible detections
• Direct connections to major talent agencies (WME, CAA, UTA) and talent rosters
• Pricing algorithms that handle cold-start and long-tail talent
• Infrastructure layer that connects GenAI platforms with real people, brands, and rights holders

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.