Company profile
Laurel
AI Time platform for professional services firms to automate time entry.
- Category
- Enterprise software
- Headquarters
- San Francisco, California
- Sells to
- Enterprise
- Business model
- SaaS subscription
- Deployment
- Cloud / SaaS
- Pricing
- Not published
- Builds own models
- Yes
- Modalities
- Text
What Laurel does
Laurel is the world's first AI Time platform for professional services firms. The company's AI transforms how organizations track, analyze, describe, and optimize their most valuable resource: time. By automating work time and connecting time data to business outcomes, Laurel enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions. Laurel creates a strategic advantage: professionals do timesheets in minutes, firms stop revenue leakage, and leadership gets key operational visibility for driving profit growth. Laurel's AI captures missed chargeable time while showing exactly where teams create the most value per hour, helping recover revenue and unlock the true cost of service delivery.
Key capabilities
- Automated Time Entry
- AI Narrative Generation
- Accurate Capture
- Intelligent Activity Grouping
- Real-time Compliance
- True Cost Visibility
- Resource Allocation Optimization
- AI Investment ROI Measurement
- Email & Meeting Intelligence
- Document & Web Tracking
- Offline Work Detection
- Smart Activity Grouping
- Intelligent Prediction
- Reliable Digital Work Collection (Desktop and Cloud assistants)
- Enterprise Security, Privacy & AI Control
- AI models trained only on firm's data
- Bring Your Own Key (BYOK)
- Responsible AI & Proactive Protection
- Expert Support (White-glove onboarding, dedicated success management, in-product support, help center)
- Automatic Work Collection (chargeable and non-chargeable activities)
- Timesheets in Minutes (ML categorizes work, AI-generated narratives)
- Actionable Work Time Data (map work time to outcomes)
- Strategic AI Guidance (pinpoint inefficiencies, measure AI ROI)
Use cases
- Automate timesheets
- Save professionals time on timekeeping
- Recover billable minutes
- Maximize realization with real-time compliance
- Understand true cost of service delivery
- Optimize pricing
- Capacity planning
- Identify inefficiencies for AI automation
- Measure ROI of AI investments
- Eliminate manual timesheet reconstruction
- Reduce billing disputes with detailed documentation
- Speed up collections with defensible time records
- Track true project costs across all service lines
- Find automation opportunities where AI can replace manual work
- Price engagements with confidence
- Identify scope creep before it kills margins
- Profitability analysis for every engagement
- Fixed fee profitability insights
- Data-driven capacity planning across all teams
- Improve timekeeping hygiene and invoice realization
- Gain visibility into how resources are allocated across the firm
AI approach
Laurel is the world's first AI Time platform for professional services firms. It uses AI to automate work time tracking, analyze time data, generate narratives for timesheets, and connect time data to business outcomes. The AI models are deployed on a firm-by-firm basis and trained on the firm's data alone. Laurel also helps firms identify inefficiencies and opportunities for AI automation and measure the ROI of AI investments.
Tech named: AI models, Machine learning
Industries served
- Professional Services
- Law Firms
- Accounting Firms
- Consulting Firms
What it says sets it apart
- World's first AI Time platform
- AI models deployed on a firm-by-firm-basis, trained only on firm's data
- Professionals are in control of tracked applications and URLs
- Recovers +28 daily billable minutes per professional
- Increases annual revenue per timekeeper (e.g., +$20K, +$16K)
- Increases entries per day, showing greater timesheet granularity
- AI transforms captured time into accurate, billable entries in seconds
- Applies client billing rules automatically
- Provides unprecedented visibility into true project costs, resource allocation, and profit leakage
- Enterprise-grade security (SOC II Type II certified, HIPAA compliant, GDPR, CCPA, ISO 42001 certification in progress)
- BYOK (Bring Your Own Key) for data control
- True SaaS with one price for everything
- Tiny footprint, lightweight time assistant
- No add-ons or extensions to interfere with other programs
- Focus on Responsible AI certification
Funding rounds we track
IVP, GV, 01A, 01.a, DST Global
From the AI funding tracker — rounds as reported by the linked publications.
This profile was compiled from Laurel's own public pages in July 2026 and reflects what the company states about itself — not an endorsement or an independent audit of those claims. Facts are extracted with AI and filtered by an automated check that drops any named product, customer or certification missing from the source pages. Full method. Something out of date? Tell us.