Krea

What Krea does

Krea is a leading generative AI creative platform and research lab that offers AI tools for creatives to generate, edit, and enhance images, video, and 3D content in seconds. Trusted by over 30 million users and companies worldwide, Krea combines an intuitive interface with access to the latest AI models, enabling designers, marketers, agencies, and product teams to move from idea to production faster while maintaining creative control and brand consistency across all their content. Krea provides a comprehensive suite for various creative workflows, from concept design to final delivery, with features like real-time rendering, fine-tuning models, and an API for developers.

Products

• Krea 2Krea's in-house image generation model, offering native image generation and used for various visual workflows including photography, architecture, animation/illustration, and industrial design.
• AI Image GenerationGenerate high-quality images with text descriptions, precise composition control, over 1000 styles, 20 different models, native 4K, image prompts, and image style transfer. Offers industry's fastest generation speeds.
• Image UpscalingEnhance and upscale images up to 22K resolution, making blurry photos sharp, turning 3D renders into photo-like visualizations, and restoring old film scans. Includes 7 different upscaling models like Topaz Photo and Topaz Gigapixel.
• Real-time renderingMarket leader in real-time image generation for creatives, turning primitives into photorealistic images in less than 50ms, and offering revolutionary Video Realtime with full frame consistency.
• AI Video GenerationAccess powerful AI video models including Veo 3, Kling, Hailuo, Wan, and Runway to generate viral videos, animate static images, or add details to existing videos with an intuitive interface.
• LoRA Fine-tuningTrain custom models with user's own data by uploading a few images of a face, product, or visual style to generate on demand.
• Video UpscalingUpscale videos up to 8K and interpolate frames to 120fps using Krea and Topaz Video upscalers, restoring old videos, turning phone captures into professional footage, or creating ultra slow-mo.
• Generative EditingEdit images with generative AI using 10 editing models like Nano Banana, Flux Kontext, and Qwen to add/remove objects, merge images, change expressions, or lighting.
• Krea NodesA visual editor to build workflow-based creations by connecting models, prompts, and processing steps. Allows saving and reusing setups for various projects.
• App BuilderTool to turn Node workflows into reusable apps that can be run or shared.
• Nodes AgentAn AI assistant that uses natural language to build and modify node workflows.
• KREA APIAn API offering access to 40+ image and video models for generation, upscaling, custom LoRA training, and building creative pipelines with simple compute-unit pricing.
• Product Editorial ShotAn AI app to generate studio-quality editorial product shots from a single product image, perfect for e-commerce, ads, and catalogs.
• Product Colourways Generator v1An AI app to generate clean product colourways by uploading product images and entering color names/hex codes, ideal for e-commerce and marketing.
• Product Mockup GeneratorAn AI app to create realistic T-shirt and sweatshirt mockups by uploading designs and choosing styles, generating high-res product images fast for print-on-demand, branding, and ads.
• Product ShotsAn AI product photo generator that creates studio-quality product photos with AI backgrounds, lighting, and styling from a single image.
• AI Image EditorAn online AI photo editor to remove unwanted objects, change backgrounds, expand images, combine references, and describe precise edits in plain English.
• Text to 3DHigh-fidelity text or image-to-3D generation with optional PBR materials, multi-view inputs, and adjustable face count for cleaner meshes.
• LipsyncA tool for lipsync generation, part of the 3D and lipsync models offering.

Key capabilities

• Generative Image, Video, and 3D models
• Industry-leading inference speed
• 22K Pixels upscaling
• Fine-tune models with your own data (LoRA Fine-tuning)
• Native image generation
• Minimalist UI
• Full-fledged asset manager
• Access to latest AI models directly on release day (64+ models)
• Do not train on proprietary data
• 1000+ styles
• Realtime Canvas
• API access with 40+ image and video models
• Visual workflow builder (Krea Nodes)
• App Builder for reusable workflows
• AI assistant for node workflows (Nodes Agent)
• Commercial license for generated content
• Bulk discounts on compute unit packs
• Unlimited relaxed generations with in-house image models
• Image and video concurrency
• Customizable legal terms for businesses (Business/Enterprise plans)
• Share private Node Apps for teams
• Custom user roles and permissions
• Fine-grained controls for model access
• SAML Single Sign-On (SSO)
• Priority support with SLA
• Per-member spend limits
• Indemnification for Enterprise customers
• Encryption at rest and in transit
• Vulnerability scanning and active threat monitoring
• Logging and monitoring of cloud services
• Business continuity and disaster recovery
• Incident response process
• Access security with SSO, 2FA, and strong password policies

Use cases

• Generate or edit high quality images, videos, and 3D objects with AI
• Control compositions precisely with styles, models, 4K, image prompts, and style transfer
• Enhance and upscale images for razor-sharp photos, architectural visualizations, and restoring old film scans
• Turn easy-to-control primitives into photorealistic images in real-time
• Generate viral videos for social media, animate static images, or add new details to existing videos
• Train custom models for specific faces, products, or visual styles
• Upscale videos to 8K and interpolate frames to 120fps for professional footage or slow-mo
• Edit images by adding/removing objects, merging images, changing expressions, or lighting
• Create studio-quality editorial product shots for e-commerce, ads, and catalogs
• Generate new color variants for products without manual editing for e-commerce and marketing
• Create realistic T-shirt and sweatshirt mockups for print-on-demand, branding, and social content
• Visualize architectural design intent at every stage (sketches, models, renders)
• Explore early design directions from sketches, massing models, and references
• Share live viewports for real-time visual option exploration in design
• Build visual workflows for teams to reuse in competitions, material studies, and client decks
• Generate product shots, marketing assets, and editorial photography via API
• Turn text or images into video programmatically for ads, social content, or product demos via API
• Train custom models on brand, characters, or product lines via API
• Build visual workflows and deploy them as API endpoints
• Render rooms, test materials and lighting, and present interior design directions
• Concept characters, environments, and assets for gaming, and iterate on art direction
• Remove unwanted objects, text, marks, and distractions from photos
• Replace backgrounds, clean up scenes, or place products in new environments
• Improve image detail, lighting, color, and overall polish
• Extend photos for various formats (square, portrait, landscape, banner, social media)
• Combine images using references to merge people, products, rooms, and styles
• Apply styles, color palettes, and art direction to transform photos

AI approach

Krea is a generative AI creative platform and research lab that offers AI tools for generating, editing, and enhancing images, video, and 3D content. They combine an intuitive interface with access to a wide range of AI models, including their own in-house models (Krea 1, Krea 2, Flux, Z-image, Qwen) and models from other providers (Veo, Ideogram, Runway, Luma, Flux, Gemini, Kling, Hailuo, Wan, Sora, Nano Banana, Topaz, Imagen, ChatGPT, Seedream, Seedance, Ray, Hunyuan). They also allow users to fine-tune models with their own data using LoRA training.

Tech named: Krea 2, Seedream 5 Pro, Veo 3.1, Ideogram, Runway, Luma, Flux, Gemini, Kling, Hailuo, Wan, Sora, Nano Banana, Topaz Photo, Topaz Gigapixel, Topaz Standard, Topaz Generative, Topaz Bloom, Flux Kontext, Qwen, Imagen 4, Imagen 4 Ultra, ChatGPT Image, Seedream 5 Lite, Ideogram 3.0, Seedance Pro, Ray 2, Veo 2, Hunyuan, LoRA Fine-tuning, FP16, AWS, TLS/SSL

Industries served

• Technology
• Information and Internet
• Architecture
• Interior Design
• E-commerce
• Gaming
• Marketing
• Advertising
• Product Design
• Fashion and Apparel

What it says sets it apart

• World's most powerful creative AI suite
• Intuitive interface combined with access to the latest AI models
• Industry's fastest generation speeds (e.g., 3s for 1024px Flux image at FP16)
• Bleeding edge access to new models directly on release day
• No training on proprietary user data
• Comprehensive suite for pros and beginners alike
• Market leader in real-time image generation for Creatives
• World's most intuitive AI video generation interface
• One subscription for all industry's best generative models
• API for 40+ image and video models with simple compute-unit pricing
• Visual workflow builder (Krea Nodes) for clear processes and reusability
• Enterprise-grade security controls, legal clarity, and dedicated support
• Hex-accurate recoloring for product colorways
• Realistic fabric rendering for apparel mockups
• AI-powered super resolution for image upscaling, keeping photos sharp and true to original
• Multi-language SDKs and OpenAPI spec for developers
• Strong inference infrastructure for fast results
• Ability to compare leading models and refine details in one workspace