KnowBe4

What KnowBe4 does

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense. KnowBe4's mission is to enable employees to make smarter security decisions, every day, helping organizations manage human and AI agent risk, and build stronger security cultures.

Products

• KnowBe4 PlatformAn end-to-end platform that thwarts threats by weaving risk deterrence into everyone's workday, securing both humans and AI agents. It unifies all KnowBe4 capabilities into a single, intuitive interface, streamlining administrative workflows and providing a global, unified risk score.
• Security Awareness Training (SAT)A platform that changes behavior and builds resilience by delivering timely, personalized education to help people recognize and resist evolving threats. It includes AI Defense Agents, unlimited phishing security tests, Phish Alert Button, Phishing Reply Tracking, Social Engineering Indicators (SEI), Automated Security Awareness Program (ASAP), Automated Training Campaigns, Security 'Hints & Tips', Assessments, AI-Selected Phishing Templates, AI-Recommended Optional Learning, KnowBe4 Learner App, Content Manager, and Multilingual SCORM Packages.
• Cloud Email SecurityA layered cloud defense that spots and stops phishing, malware, and social engineering attacks without tuning or guesswork.
• AI Defense Agents (AIDA)A suite of AI Agents that continuously automates administration and content personalization, reducing human risk faster with an intelligent AI-adaptive defense. It leverages behavioral data and the SmartRisk Engine to measure human and AI risk, automatically prioritizing risk score, targeting users, and adjusting interventions.
• Agent Risk ManagerA product designed to secure AI agent workforces by eliminating AI security blind spots with real-time visibility, automated threat detection, and active AI agent control.
• KnowBe4 Defend (Inbound Email Security)An adaptive anti-phishing technology that combines AI-powered detection, real-time user education, and actionable insights to protect against sophisticated phishing threats. Features include direct quarantine integration with Microsoft Defender for Office 365, complementary AI detection, unified management interface, AI-enabled phishing detection, adaptive security architecture, contextual warning banners, sender analysis, link rewriting, QR code detection, intelligent graymail detection, detailed analytics, and SSO enabled.
• KnowBe4 Prevent (Outbound Email Security)An AI-driven email security tool that helps manage outbound email risks. It uses an AI model and advanced machine learning to analyze emails in real-time, focusing on sender behavior, content, and recipients. Features include Misdirected Email Prevention, Mistyped Email Address Detection, Large Recipient List Protection (BCC), Multiple External Domain Monitoring, First-Time Recipient Alerting, Email Greeting Mismatch Detection, Misdirected Content, Custom Data Exfiltration Prevention, Data Loss Prevention (DLP) Rule Enforcement, Newly Registered Domain Monitoring, Potential Impersonation Detection, Malicious Domain Blocking, Integration with Microsoft 365, and Detailed Analytics.
• SecurityCoachA real-time security coaching product that integrates with the KnowBe4 Platform and existing security stacks to deliver real-time coaching in response to risky end-user security behavior. Features include Full Integration with KnowBe4 Platform, API-Based Integrations, Built-In Detection Rules, Real-Time Coaching Campaigns, Easy User Mapping, Rule-Based Automation, SecurityTips, Robust SecurityTip Catalog, and Detailed Reporting.
• PhishER PlusA lightweight SOAR platform and full incident response platform that helps keep users safe where the most dangers lie: their inboxes.
• Automated Security Awareness Program (ASAP)A tool that helps IT professionals build customized Security Awareness Programs, providing steps, tips, content suggestions, and a task management calendar.
• Phish Alert Button (PAB)A one-click email client add-in button that gives users a safe way to report email threats.
• KnowBe4 Student EditionA content library for students, designed to empower them to better protect themselves and their educational institutions.
• PhishML InsightsProvides transparency into automated phishing analysis decisions by explaining how PhishML evaluates user-reported emails and revealing key factors influencing each disposition.
• KnowBe4 HRM+ (Human Risk Management Platform)A comprehensive, AI-driven 'best-of-suite' platform that fortifies user behavior against security threats, comprising Security Awareness Training, Cloud Email Security, Anti-Phishing Defense, Real-Time Coaching, Compliance Training, and AI Defense Agents.
• AIDA OrchestrationDelivers fully automated phishing simulation and facilitates the creation, sending, and reporting of phishing simulation tests.
• Callback Template Generation AgentCreates realistic phishing templates for the callback phishing attack vector.
• Recommended Landing Pages AgentAutomatically suggests a landing page with AIDA-generated phishing templates.
• Human Risk Proficiency Assessment AgentAbility to create custom assessments for admins to evaluate users on organization-specific policies.
• AI-Powered Content Creation AgentGenerative AI that lets customers produce bespoke training courses from a prompt, policy document, or source material in minutes.
• ModStore: AI Search and RecommendationsTransforms the ModStore experience into a content discovery first experience with advanced AI-driven search and personalized content recommendations.
• Defend: Teachable Moments LocalizationDelivers Teachable Moments in Defend in the recipient’s local language for improved comprehension and engagement.
• Defend: Posture & External Threats for Microsoft TeamsAssesses Microsoft Teams posture and detects risky external sharing, guest access, and inbound threats.
• Prevent: Self-Serve DLP Rule ConfigurationOut-of-the-box Data Loss Prevention (DLP) functionality enabling admins to easily build and deploy accurate DLP rules.

Key capabilities

• AI-driven risk management
• Attack simulation and training
• Collaboration security
• Agent security
• Proprietary Risk Score
• Behavioral data analysis (15+ years)
• Personalized security awareness training
• Cloud email security with layered defenses
• Real-time coaching
• Automated threat detection for AI agents
• AI-powered automated phishing remediation
• AI-native defense agents (AIDA)
• SmartRisk Engine for risk analysis
• Custom AI video builder
• GenAI Custom Training Creator
• Integration with Microsoft 365
• Integration with Microsoft Defender for Office 365
• Phish Alert Button
• Automated Security Awareness Program (ASAP)
• Security Culture Benchmarking Analysis Center
• Multilingual content
• SSO enabled

Use cases

• Reducing human risk where it starts: human and agentic decisions
• Changing behavior and building resilience against evolving threats
• Blocking phishing, malware, and social engineering attacks before they hit the inbox
• Detecting risky actions and stopping them with Agentic AI defense responses
• Eliminating AI security blind spots with real-time visibility and control
• Protecting organizations against advanced social engineering threats
• Accurately assessing and reporting on human risk
• Automating policy acknowledgment, reporting, and audit-readiness workflows
• Keeping pace with evolving regulations using updated training modules
• Reducing risk of fines, reputational damage, and non-compliance incidents
• Combining compliance and security training in one platform
• Automating campaigns and reporting for HR
• Building a culture that’s resilient, responsive, and ready for cyber threats
• Enhancing Microsoft 365 email security
• Reducing Phish-prone™ Percentage
• Strengthening member security for credit unions
• Stopping email data loss in Microsoft 365
• Securing students, educators, and school networks
• Simplifying compliance for educational institutions
• Reducing human-driven incidents in education
• Proactive defense against AI-generated threats
• Quantifying organizational risk with a dynamic Risk Score
• Building a lasting security culture through personalized coaching
• Extending protection beyond humans to autonomous AI agents
• Automating manual security tasks
• Identifying and responding to emerging threats with AI-powered tools
• Monitoring risky activity to provide coaching opportunities
• Investigating user-reported emails for further analysis
• Creating studio-quality AI video for personalized content
• Reducing video production timelines for training
• Strengthening security culture and automating security awareness operations
• Reducing phishing-driven risk with AI-native training
• Improving employee interactions with IT teams
• Developing a strong security culture and strengthening organizational security posture
• Preventing misdirected emails and data exfiltration
• Enforcing Data Loss Prevention (DLP) rules
• Detecting potential impersonation and malicious domains

AI approach

KnowBe4 is an AI-driven company that has been incorporating AI into its products for over a decade. They build their own proprietary AI models, such as AIDA (Artificial Intelligence Defense Agents) and SmartRisk Engine, to automate and personalize security awareness training, detect phishing, analyze user behavior, and manage human and AI agent risk. Their AI is used for tasks like selecting phishing templates, recommending training, automated phishing remediation, and creating custom training content. They have a dedicated Enterprise AI division with specialized engineers and data scientists.

Tech named: AIDA (Artificial Intelligence Defense Agents), SmartRisk Engine, PhishML, Generative AI, Machine Learning, AI-powered Virtual Risk Officer, AI-based email classifier, AI-driven phishing, AI-powered automated phishing remediation, AI-native security agents, AI-powered phishing analysis transparency, AI-adaptive defense, AI-driven behavioral analysis, contextual machine learning, AI-driven recommendations, AI-native defense agents, GenAI Custom Training Creator, AI video pipeline

Industries served

• Computer and Network Security
• Education
• Financial Services
• Government Administration
• Healthcare
• Accounting
• Banking
• Computer Software
• Construction
• Education Management
• Higher Education
• Information Technology
• Insurance
• Legal Services
• Nonprofit
• Transportation
• Utilities
• Energy Sector
• Housing Cooperatives

What it says sets it apart

• Pioneer of digital workforce security, securing both AI agents and humans
• Leverages 15-years of behavioral data to combat advanced threats
• Powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score
• AI-driven risk management foundation since 2016
• First to bring AI into security awareness training with AIDA
• First AIDA patent issued in 2018
• Pioneered machine learning-based training recommendations personalized to organizational risk
• Launched AI-driven phishing that personalizes simulations based on individual user history
• Established dedicated Enterprise AI (EAI) division with specialized engineers and data scientists
• Deployed advanced AI in email security with adaptive security architecture
• Only platform that extends protection beyond humans to autonomous AI agents
• Comprehensive security awareness training with the world's largest library (35+ languages)
• AI-native security awareness training with groundbreaking AI-native defense agents
• Quantifiable risk reduction (Phish-prone™ Percentage from 33.1% to 4.1% in 12 months)
• Reduced administrative burden through AI-driven automation
• Board-ready reporting with SmartRisk™ to prove ROI
• Combats the "Forgetting Curve" with bite-sized training at optimal intervals
• Custom AI Video Builder with Synthesia integration for reduced production timelines
• Industry's first data-driven maturity model to measure security culture
• Adaptive security architecture in Defend that adjusts controls based on per-user risk
• Real-time coaching with SecurityCoach in response to risky end-user behavior