Ketch

What Ketch does

Ketch is a modern privacy management software that redefines responsible data use for the AI era. The Ketch Platform acts as a new layer of business technology, helping brands collect, control, and activate clean, permissioned, AI-ready, and privacy-safe data across various devices, systems, and third-party applications. It simplifies privacy and consent operations, aims to increase revenue from advertising, data, and AI initiatives, and builds trust with customers and partners. Ketch provides tools for adaptive compliance with data laws, automated Data Subject Requests (DSRs), AI-powered data mapping, risk assessments, and preference management. It is designed for enterprises, mid-market, and tech companies, offering flexible plans and extensive integrations to fit diverse tech stacks.

Products

• Ketch PlatformThe operational layer between policy and practice, enabling businesses to operationalize policy, enforce permissions, and control how data is used at collection, processing, and throughout the AI lifecycle. It's a modular, integrated suite of products for privacy, data permissioning, and AI governance.
• Consent ManagementCollects and enforces consumer privacy preferences across websites, apps, devices, and business data systems. It features adaptive compliance, customizable banners, lightweight tag infrastructure, APIs, and progressive consent for smarter data collection. It's the first CMP powered by an AI Agent Network.
• DSR AutomationAutomates Data Subject Requests (DSRs) with drag-and-drop workflow builders, APIs, webhooks, reporting, queue intelligence, and support for Apple in-app account deletion, replacing manual ticketing.
• Marketing Preference ManagementImproves first-party data capture with on-brand preference centers, giving customers control over communication preferences and enforcing them across the data ecosystem.
• Data SentryReveals privacy vulnerabilities by validating consumer opt-out compliance and uncovering unauthorized sensitive data transfers with real-time data and risk classification across properties and systems.
• Data Mapping & DiscoveryMaps personal data footprints with fast, AI-powered system discovery, eliminating static spreadsheets, providing real-time data mapping for ROPA creation, and granular data visibility.
• Risk Management & ReportingFacilitates risk assessments with customizable templates for DPIAs, PIAs, and TIAs, natively integrated with data mapping software for pre-population and in-platform collaboration tools.
• Ketch Agent NetworkThe intelligent orchestration layer powering every product in the Ketch platform, reasoning across regulations, policies, and live systems to identify gaps and execute actions with minimal human intervention. It enables agentic data mapping, contract reconciliation, and continuous risk detection.
• Ketch Identity SyncStitches together identifiers across browsers, devices, and platforms to build a unified identity graph, ensuring privacy and marketing choices are respected across all contexts.
• Ketch OrchestrationConnects data collection to data use, enforcing data preferences across systems, apps, and AI models with sophisticated automation and integrations.
• Ketch Privacy 360 Analytics SuiteProvides defensible audit logs and data-driven confidence in opt-out and compliance workflows, demonstrating proof of data collection practices.
• Ketch Smart TagA privacy solution that optimizes for page performance with modern tag design and optimized JavaScript.

Key capabilities

• AI-powered privacy management software
• Collect and enforce privacy choices
• Automate DSRs
• Understand data footprint
• Guide risk assessment workflow
• Capture marketing preferences
• Verify website privacy compliance
• Adaptive compliance with every data law
• Customizable banners and experiences
• Modern, lightweight tag infrastructure
• APIs to connect consent to data systems
• Drag-and-drop DSR workflow builder
• AI-powered discovery for data mapping
• Customizable templates for DPIAs, PIAs, and TIAs
• In-platform collaboration tools for risk assessments
• Responsible capture of first-party data
• Enforce customer preferences across data ecosystem
• Real-time data and risk classification
• Comprehensive coverage across properties and systems for Data Sentry
• Enterprise-wide compliance acceleration
• Integration with complex data ecosystems
• Full CMP functionality in every plan
• Customizable privacy notices (400+ no-code ways)
• Policy templates for every law (GDPR, CCPA, etc.)
• Tracker scanning with proactive alerts
• Identity recognition across devices, browsers, and platforms
• Progressive Consent for smarter data collection
• 1000+ pre-built data system integrations
• Open APIs and webhooks for custom integrations
• Automated policy enforcement
• Agentic data mapping
• Continuous risk detection
• Automated updates for banner templates and jurisdiction logic
• Natural language prompt for banner theme and copy generation

Use cases

• Simplify privacy and consent operations
• Increase revenue from advertising, data, and AI initiatives
• Build trust with customers and partners
• Prepare for new data privacy and AI regulations
• Free stakeholders from manual DSR tasks
• Identify risks immediately with AI-powered system discovery
• Make assessments easier with real-time data insights and collaboration tools
• Support digital customer experience with easy-to-use, on-brand preference selection
• Reveal privacy vulnerabilities before regulators or plaintiffs' attorneys find them
• Accelerate enterprise-wide compliance
• Ensure GDPR compliance
• Enable data-driven, confident marketing
• Improve consumer consent and opt-in rates
• Maximize first-party data quality and quantity
• Increase brand trust and purchase intent
• Operationalize privacy at scale with customizable tech for engineers
• Automate mundane privacy compliance tasks
• Build solutions for unique system integration needs
• Comply with every law (GDPR, CCPA/CPRA, US state laws)
• Streamline DSRs
• Integrate with data systems
• Mobilize responsibly-gathered data for top-line growth
• Collapse the cost and complexity of privacy operations
• Create a foundation for responsible AI and advanced data and analytics initiatives
• Honor customer consent preferences across data ecosystem
• Maximize understanding and utility of customer data
• Automate data subject access requests (DSRs)
• Migrate from OneTrust
• Operationalize consent signals across the business
• Unify privacy and marketing preferences
• Monitor and verify privacy enforcement across digital properties
• Discover and classify personal data automatically

AI approach

Ketch leverages AI, specifically an "AI Agent Network," to automate and enhance various aspects of data privacy management. This includes AI-powered discovery for data mapping, real-time risk classification, and agentic privacy infrastructure for consent management. The AI agents are described as performing tasks like identifying configuration gaps, generating reports, updating banner templates based on new regulations, and drafting on-brand experiences.

Tech named: AI Agent Network, AI-powered discovery, agentic privacy

Industries served

• Software Development
• Online marketplaces
• Fintech
• Healthtech
• Marketing SaaS platforms

What it says sets it apart

• The #1 AI privacy company
• Powered by the Ketch Agent Network, an intelligent orchestration layer that reasons across regulations, policies, and live systems
• AI-first privacy management software for the enterprise
• Go live in weeks, not months
• 12x ROI compared to legacy, cookie-based data privacy management solutions
• Flexible data privacy software that grows with your business
• Full CMP functionality in every plan, not gated by user count
• 400+ no-code ways to customize visitor-facing privacy banners
• Pre-built templates for every major privacy and AI regulation (GDPR, CCPA/CPRA)
• Fast and easy deployment (2-4 weeks transition from legacy solutions)
• Seamlessly incorporate consent experience into frontend user experience
• Connect people’s consent data to systems for permissioned data in campaign activation
• Sophisticated identity recognition to remember user choices across devices, browsers, and platforms
• Predictive & contextual consent with A/B testing and optimization
• "Just-in-time" consent experiences
• 1000+ pre-built data system integrations and flexible APIs
• Drag-and-drop, no-code workflow builder
• Built for non-technical teams (legal and marketing) with WYSIWYG interface
• OpenAPI specification standard for developers
• Automates every step of the consent and compliance journey with programmatic privacy controls
• Built for enterprise performance: multiple brands, business units, regions, layered governance
• No data migration or credentials required, enforces privacy at the source
• Lightens engineering lift with pre-built integrations, open APIs, and no-code interface
• Agent-updated templates for GDPR, CCPA, and future laws
• Continuously inspects live configurations and flags gaps
• Generates detailed consent analytics and audit-ready reports on demand
• Automatically updates banner templates and jurisdiction logic when laws change
• Drafts banner themes and copy based on natural language prompts