Facit

What Facit does

Facit delivers cutting-edge AI for video redaction and powerful analytics, backed by two pioneering technology patents. Headquartered in Milton Keynes, their team specializes in computer vision, machine learning, and UX to build user-friendly software. They partner with innovative organizations globally to ensure businesses remain privacy law compliant and efficient. Powered by advanced AI, their platform automatically detects and redacts heads, bodies, license plates, and sensitive objects across various sectors, from Healthcare to Retail, providing fast, secure, and compliant video redaction.

Products

• Identity CloakAI-powered video redaction software that automatically recognizes and tracks people and vehicles to blur out personal data quickly. It processes videos in minutes, works with various footage types (CCTV, dashcam, bodycam, mobile phone recordings), and offers features like manual blurring of signage/IDs, audio redaction, and footage trimming. Available as a desktop solution and Milestone plug-ins for live and playback redaction.
• Identity Cloak desktopA desktop version of Identity Cloak that works behind firewalls, keeping original footage intact, and offering a live blur option for supervised footage.
• Milestone plug-in for live redactionA plug-in for Milestone users to redact videos in real time for supervised footage without affecting the recording.
• Milestone plug-in playback video redactionA plug-in for Milestone users to easily redact video footage for SARs and stay compliant with local regulations during playback.
• Video analytics solutionsA camera-agnostic suite of video analytics solutions, which was the first Facit product, initially focused on retail analytics.

Key capabilities

• Automatic recognition and tracking of people and vehicles
• Fast video processing (under 12 minutes on average)
• Works with crowded spaces and low-quality footage
• Manual blurring of signage and IDs
• Editing out irrelevant footage
• Redaction of audio tracks
• Direct AVI and MP4 import
• On-screen recording for other files
• APIs for integrations
• Desktop solution works behind firewalls
• Original footage kept intact
• Live blur option for supervised footage
• Automated detection and redaction of heads, bodies, license plates, and sensitive objects
• Customizable user permissions for viewing and exporting unredacted footage (Milestone User Management)

Use cases

• Incident management
• Accident investigations
• Internal investigations
• Theft footage redaction
• Providing footage of incidents in ERs and hospital rooms while maintaining patient and staff privacy
• Redacting incident footage, including audio, in education settings
• Automating masking personal data in different venues and from different sources for local governments
• Anonymizing footage with crowds or multiple cars for transportation and logistics
• Masking personal data in videos of crowded spaces for venues and museums
• Automating video blurring to quickly react to incidents and complete footage requests on time
• Building in-house video redaction capability for regulatory compliance
• Completing data requests in-house
• Verifying orders compliantly
• Handling Subject Access Requests (SARs)
• HR or Security related Subject Access Requests (SARs)
• Anonymizing bystanders or other employees in accident footage

AI approach

Facit uses AI for video redaction and analytics, specifically for automatically detecting and redacting personal data like faces, bodies, license plates, and sensitive objects in video footage. Their Identity Cloak product leverages AI for facial and object recognition to track non-subjects and speed up redaction. The company's first product was a camera-agnostic suite of video analytics solutions based on the founder's PhD thesis.

Tech named: computer vision, machine learning, AI, facial recognition, object recognition

Industries served

• Retail
• Healthcare
• Education
• Local governments
• Transportation and logistics
• Venues and museums
• Security
• Surveillance

What it says sets it apart

• Trusted by 80+ organizations across 14 countries
• 2 pioneering technology patents (Identity Cloak and System for detecting retail products/scan avoidance detection)
• Expertise in computer vision, machine learning, and UX
• Focus on privacy law compliance and efficiency
• Platform automatically detects and redacts heads, bodies, license plates, and sensitive objects
• Fast, secure, and compliant video redaction
• Optimizing products to match changing customer needs
• Founder's PhD thesis in video analytics
• Milestone Global Partner
• AXIS Global Partner
• NVIDIA Inception programme member
• EcoVadis Bronze award and 90/100 Ethics score
• Cyber Essentials Plus Certification
• Partnership with Canon to bring technology to East Asia