Altana

What Altana does

Altana is an AI-powered network for trusted global trade, connecting businesses, logistics providers, and governments on a shared source of product and supply chain information. It aims to build a more resilient and secure global supply chain by automating trade workflows, ensuring compliance, and providing visibility into product value chains from raw materials to finished goods. The platform helps users navigate trade complexity, reduce costs, and accelerate customs clearance.

Products

• Altana Product PassportsA digital, shareable record of a product's entire journey from raw materials to finished goods, used to verify compliance and fast-track customs clearance. It allows importers to share only necessary information for specific situations, from clearing borders to tracing value chains.
• Product CatalogA dynamic, intelligent system of record for product master data, centralizing product value chains. It integrates existing product data, uses AI to connect data to Altana's knowledge graph, and allows suppliers to confirm material composition and origin.
• Supply Chain GraphAltana's proprietary dynamic map of the supply chain, built from public trade data, commercial sources, and proprietary shipment data. It powers the platform, trains AI, and enables collaboration, providing a detailed view of how goods move globally.

Key capabilities

• AI-powered network for global trade
• Agentic trade workflows
• Public-private collaboration across product value chains
• Shared source of truth for product information
• Continuous calculation of duty rates
• Automated product classification
• Identification of misdeclared Country of Origin
• Identification of free trade agreement eligibility
• Mapping and monitoring of multi-tier value chains
• Prediction and simulation of disruptions
• Targeted enforcement and trusted trade solutions
• Consolidated network analysis for illicit activity
• Real-time, multi-tier verification of NDAA compliance
• Visibility into product value chains
• Traceability of data and documentation from suppliers and buyers
• Collaboration tools for buyers, suppliers, logistics providers, and governments
• Insight into trade risks and opportunities
• AI-assisted workflows for border clearance
• Automated traceability and request management
• Automated product classification, duty calculation, and FTA qualification
• Pre-validation of compliance with regulators
• AI-assisted compliance at scale (HTS classification, tariff stacking)
• Single collaborative workspace for clients
• Auto-building product catalog from historical entries
• Automated reconciliation of bill of lading, commercial invoice, and packing list
• Rules engine for importer requirements
• Integration with existing customs filing software

Use cases

• Proving compliance before goods ship
• Building efficient, resilient, and secure supply chains
• Automating full brokerage workflows for logistics providers
• Promoting economic security and managing borders for governments
• Enabling the flow of trusted trade
• Verifying compliance and fast-tracking customs clearance for trusted importers
• Tracing product value chains from raw materials to finished goods
• Uncovering illicit narcotics networks
• Preventing adversaries from acquiring dual-use technologies
• Enforcing trade and tariff regulations
• Facilitating lawful trade
• Mapping and monitoring critical supply chains
• Detecting and modeling dependencies
• Simulating disruptions
• Accelerating lawful trade by clearing low-risk shipments
• Unlocking strategic investment opportunities in global supply chains
• Detecting trade violations (misclassification, narcotics trafficking)
• Strengthening critical supply chains in collaboration with industry
• Securing defense supply chains
• Modeling trade disruptions and their impact on revenue for businesses
• Simulating risks to improve resilience of critical supply chains for government agencies
• Preventing the flow of dangerous goods
• Automating and navigating global trade and tariff complexity for businesses
• Building supply chain resilience for businesses
• Designing and enforcing trade and economic security policies for government agencies
• Streamlining compliance and strengthening partnerships for suppliers
• Responding to buyer requests for traceability and compliance information
• Uncovering and removing forced labor and other upstream risks
• Continuously screening and monitoring suppliers for hidden risks
• Lowering tariffs costs and improving efficiency for suppliers
• Pinpointing risks and improving supply chain resilience for suppliers
• Automating full customs brokerage workflows
• Pre-validating shipments with customs before they ship
• Generating submission-ready entries and other regulatory filings

AI approach

Altana leverages AI to build and operate a 'Supply Chain Graph,' which is described as the world's largest and most detailed view of global goods movement. This graph is built from public trade data, commercial sources, and proprietary shipment data. The AI continuously cleans, deduplicates, and resolves data, connecting customer data to Altana's knowledge graph to reveal hidden connections and risks. AI-powered workflows automate product classification, duty calculation, FTA qualification, and pre-validation of compliance with regulators. The company also acquired Cervo AI, an AI platform for automating customs entries.

Tech named: AI, machine learning, knowledge graph, agentic AI workflows

Industries served

• Software Development
• Supply Chain
• Global Trade
• Global Commerce
• Apparel
• Automotive
• Electronics
• Logistics
• Government
• Defense
• Manufacturing

What it says sets it apart

• AI network for global trade, connecting importers, suppliers, logistics providers, and customs agencies
• Shared source of information to keep products trade-ready
• Agentic trade workflows and public-private collaboration across product value chains
• Source of truth for where products come from
• Product Passports as a digital, shareable record of a product's entire journey
• Selected by U.S. Customs and Border Protection for compliance verification and fast-track customs clearance
• Altana's AI continuously calculates duty rates, classifies products, flags misdeclared Country of Origin, and identifies free trade agreement eligibility
• Connected, current network of global trade for governments to uncover insights faster and collaborate
• World's largest, most accurate picture of the global supply chain
• Proprietary Supply Chain Graph covering ~50% of global trade and 600M+ companies
• AI models connect data to Altana’s knowledge graph to reveal hidden upstream connections and risks
• Federated data model that safely aggregates insights while keeping sensitive data and IP secure
• Acquisition of Cervo AI to automate customs entries
• The same network customs uses to enforce trade is the one businesses use to clear it
• Ability to integrate existing product data and internal supplier records to jump-start value chain creation
• Suppliers can manage their own catalog on Altana and link to buyers' catalogs for multi-tier verification
• Real-time audit and reconciliation of shipping documents

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.