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Ryanair · Synthesia

Vendor-reportedLogistics & transportIrelandScaledEnterpriseGenerative media

Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.

Reported by synthesia.io (vendor self-report). Checked against the source page on 2026-09-06. 2 of 2 figures below appear on that page word for word.

The problem

Inefficient engineer training and slow, unlocalized passenger disruption video creation, hindering scalability with airline growth.

What was deployed

Vendor
Synthesia
Products
Synthesia
Technique
Generative media
Build or buy
Bought off the shelf
Deployment
SaaS
Data used
recordings of real instructors, text scripts for passenger updates
Scale
trains 15,000 cabin crew, standardizes turnaround procedures for 22,000 ground agents in 20 languages, and carries everything from internal communications and product rollouts to C-suite updates

What changed

Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.

minutesVideo creation time for passenger updatesfrom over an hour

“Disruption videos that once took over an hour now go out up to 90% faster, localized into every European language.”

Quoted word for word from the source

six-figureSavings from engineer training

“Moving engineer training out of the classroom, along with the travel, hotels, and facilities that came with it, meant six-figure savings”

Quoted word for word from the source

every European languageLanguage localization for passenger videosfrom often went out in English only

“The same update now goes out in every European language with a click.”

Quoted word for word from the source

higherCustomer satisfaction scores during delays

“Passengers feel it too. Ryanair now records higher customer-satisfaction scores during delays”

Quoted word for word from the source

“With Synthesia, we deliver the best training from the best instructor, every single time, for every student.”
— Everton Oliveira, GenAI Lead, Ryanair

Difficulties and limits

Sources

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