Unilever · Google Cloud
15-35% increase — retailer sales
Independently reportedOther · Other · Classical ML · Scaled
Other
BMW Group · rready
Vendor-reportedManufacturingGermanyScaledEnterpriseNLPLive 2025
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by rready.com (vendor self-report). Checked against the source page on 2026-09-05. 5 of 5 figures below appear on that page word for word.
The problem
BMW relied on a legacy idea management system that struggled with multilingual input, intelligent routing, and high-quality submissions for its 130,000+ employees across 7,000 work groups.
What was deployed
- Vendor
- rready
- Products
- Idea Management, SPARK
- Technique
- NLP
- Build or buy
- Bought off the shelf
- Deployment
- SaaS
- Data used
- existing idea database, department descriptions, works agreements and related process documentation
- Scale
- 130,000+ employees, 7,000 work groups
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
47.9%Ideas with AI-supported interactionsfirst four measured months
“During the first four measured months, active AI usage was involved in almost every second idea: 47.9% of all ideas included AI-supported interactions.”
Quoted word for word from the source
25.5%Idea contributors using at least one AI functionfirst four measured months
“Around one quarter of all idea contributors (25.5%) used at least one AI function.”
Quoted word for word from the source
Usage of Text AI (number of use cases)Between November 2025 and February 2026
“Between November 2025 and February 2026, usage of Text AI increased by 131% (measured by the number of use cases)”
Quoted word for word from the source
Users of Text AIBetween November 2025 and February 2026
“and the number of users increased by 127%.”
Quoted word for word from the source
Image generation usageBetween November 2025 and February 2026
“Image generation usage even increased by 297%”
Quoted word for word from the source
diversity increased; ideas less likely rejected at initial reviewDiversity of submissions and initial-review rejection rate (external study)
“An early study conducted by an external institution showed the opposite: with AI support available, the diversity of submissions increased, and ideas were less likely to be rejected during the initial review stage.”
Quoted word for word from the source
a clickTime for a previously manual step (unspecified)from 45 minutes
“From 45 minutes to a click”
Quoted word for word from the source
“For Dr. Ulrich Stephany, Head of Idea Management at BMW Group, this clearly indicated where artificial intelligence could deliver the greatest value and became the benchmark for evaluating potential technology partners.”
Difficulties and limits
- AI adoption ran more slowly than expected immediately after launch
- many employees initially did not recognize the role of AI or approached it with some skepticism
- Multilingual by design: employees should be able to submit ideas in their native language across all international locations.
- Intelligent routing: every idea should be automatically directed to the right evaluation team or individual, even within an organization comprising around 7,000 work groups.
- Higher-quality submissions: AI should guide employees during the submission process, helping them formulate clear, complete, and actionable ideas from the outset.
Sources
- rready.com — vendor self-report
Similar deployments
ANZ Bank · NVIDIA
0.82 — Gini coefficient for assessing risk
Independently reportedBanking & finance · Other · Classical ML · Pilot
BHP Billiton
zero — accidents due to driver drowsiness
Independently reportedOther · Other · Classical ML · In production · 2022
DSST: College View · Playlab, Class Companion, Manta AI
Vendor-reportedEducation · Other · NLP · In production · 2024
Cubo Ai · Google Cloud
more than 10X — user growth supported with same IT workforce
Vendor-reportedOther · Other · Computer vision · Scaled · 2019
Precision HVAC & Cooling · AutoScale My Biz
15+ — High-Value After-Hours Leads Captured
Vendor-reportedOther · Other · LLM · In production