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Adobe · AWS

Vendor-reportedTechnology & softwareIn productionEnterpriseGenerative media

Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.

Reported by aws.amazon.com (vendor self-report). Checked against the source page on 2026-09-06. 2 of 3 figures below appear on that page word for word; the rest are marked.

The problem

Adobe needed to integrate generative AI into its flagship creative software products and wanted to control the quality and capabilities of its models.

What was deployed

Vendor
AWS
Products
Amazon Elastic Compute Cloud (Amazon EC2), Amazon EC2 P5, P4d, Amazon Elastic Kubernetes Service (Amazon EKS), Amazon Elastic Block Store (Amazon EBS), Amazon Elastic Fabric Adapter (EFA), Amazon Simple Storage Service (Amazon S3), Amazon FSx for Lustre, Amazon EC2 Reserved Instances, AWS Inferentia2
Models
Firefly family of generative AI models, Generative Fill
Technique
Generative media
Build or buy
Built in-house or to order
Deployment
SaaS
Data used
licensed content, such as Adobe Stock images, and public domain content where copyright has expired; human-generated data from user feedback (likes, dislikes, downloads, and other interactions)
Scale
scaled up training by 20x in six months; deployed the Firefly models for inference on AWS, implementing stateless systems across regions

What changed

Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.

9 monthsTime to launch generative AI models

“In just nine months, Adobe launched the Firefly family of generative AI models.”

Quoted word for word from the source

20xScale up in model trainingin six months

“As demand spiked, Adobe scaled up training by 20x in six months, aided by Amazon EC2 Reserved Instances.”

Quoted word for word from the source

2-3 times fasterSpeed of generative AI models

“Firefly, Adobe's groundbreaking family of creative generative AI models, now runs 2-3 times faster on AWS infrastructure.”

Not found on the source page in these words

most used featureFeature usage

“The Generative Fill capability in Photoshop powered by Firefly is now the most used feature”

Quoted word for word from the source

“It's easy to think I'll create my own AI cloud, but the partnership with AWS lets us focus on our differentiators”
— Alexandru Costin, Vice President, Generative AI and Sensei at Adobe

Sources

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