Primer

What Primer does

Primer provides a unified infrastructure for global payments, giving finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue from a single platform. It allows merchants to optimize every step of the payment journey, from checkout to payout, making payments a source of growth. Primer's AI-powered platform helps businesses accept payments everywhere, optimize performance, and manage payments efficiently. The company offers solutions for building ideal payment flows, increasing conversions, boosting payment success through dynamic routing and fallbacks, and providing tools for tracking, reconciliation, and analysis.

Products

• CheckoutEnables building ideal payment flows to increase conversions, earn customer trust, and deliver seamless checkout experiences.
• Centralized vaultA centralized system for securely storing payment information.
• WorkflowsA no-code visual workflow builder that gives complete control over how transactions are routed, allowing for easy changes without engineering resources.
• Network TokenizationUtilizes network tokens to enhance payment performance, lower costs, and increase revenue capture.
• FallbacksAutomatically retries failed transactions through alternative providers to recover substantial revenue.
• 3D SecureAdaptive 3DS to enhance payment performance and security.
• AI CompanionAn AI-powered payments teammate built into Primer's dashboard that provides instant clarity, diagnoses issues, recommends actions, and monitors the payment stack. It answers questions about payment performance in plain English.
• Global AccountsHelps finance and payments teams optimize how money moves across their business.
• ReconciliationA tool for tracking, reconciling, and analyzing payments.
• Primer for PartnersEnables any service to build into Primer and own their integration.
• Primer APIUsed to manage Client Sessions, Payments, and saved payment methods, with endpoints and payloads for building integrations.
• Universal CheckoutA component for implementing checkout experiences.
• Checkout ComponentsCustomizable components for building checkout user experiences.

Key capabilities

• Unified Payment Infrastructure
• AI-powered platform
• Dynamic routing
• Adaptive 3DS
• Network tokenization
• Fallbacks for failed transactions
• Centralized vault for payment information
• No-code Workflows builder
• Payment tracking, reconciliation, and analysis
• API for managing Client Sessions, Payments, and saved payment methods
• SDKs for Checkout integration
• Real-time monitoring of payment stack
• Instant clarity on payment performance
• Diagnosis of payment issues
• Recommendations for payment strategy adjustments
• PCI-1 & GDPR compliant
• SOC2 Type-2 compliant
• Cloud-native infrastructure on AWS
• Principle of least privilege access control
• Encryption by default for sensitive data
• Automated safeguards for misconfigurations
• Regular penetration tests
• Mandatory security training for employees

Use cases

• Increasing authorization rates
• Fortifying defenses against fraudsters
• Scaling payment infrastructure
• Expanding into new regions quickly and efficiently
• Optimizing payment performance and boosting success rates
• Lowering payment costs
• Increasing revenue capture
• Managing and reconciling payments
• Analyzing payment data
• Building ideal payment flows
• Delivering seamless checkout experiences
• Reducing subscriber churn and maximizing retention for subscription businesses
• Handling payment processing, retry logic, tax collection, and dispute management for Merchants of Record
• Connecting new payment processors and payment methods simply
• Recovering failed payments
• Enabling global payments acceptance for businesses
• Gaining control over payment operations
• A/B testing payment routes
• Optimizing money movement across businesses
• Providing instant answers to payment performance questions
• Diagnosing drivers of payment changes
• Recommending payment strategies
• Monitoring payment stack for issues before they become problems
• Comparing authorization rates by processor, region, and payment method
• Analyzing decline reason trends
• Tracking fallback recovery rates
• Monitoring 3DS challenge vs frictionless flow
• Tracking network token adoption trends
• Cost optimization through efficient PSP switching
• Improving conversion rates on apps

AI approach

Primer offers an AI-powered Unified Payments Infrastructure, including an 'AI Companion' which acts as an AI agent for payments teams. This Companion uses payments data, the Primer stack, and operational context to provide instant clarity, diagnose issues, recommend actions, and monitor the payment stack. It helps with tasks like comparing authorization rates, analyzing decline trends, and optimizing fallback recovery.

Tech named: AI Companion, proprietary AI agent

Industries served

• Financial Services
• E-commerce
• Subscription Services
• Retail
• Gaming
• Transportation
• Crypto/Web3
• Print-on-demand
• Fashion

What it says sets it apart

• Unified infrastructure for global payments
• AI-powered optimization across the entire payment journey
• Flexibility and scalability for businesses
• No-code Workflows for payment routing control
• Ability to easily integrate new payment methods and processors
• AI Companion for intelligent payment insights and decision support
• High authorization rates and revenue recovery through features like Fallbacks and Network Tokenization
• Comprehensive security and compliance (PCI-1, GDPR, SOC2 Type-2)
• Rapid deployment and integration speed
• Focus on reducing complexity and improving visibility for finance and payments teams
• Battle-tested platform built to handle complexities of global payments

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.