Cernel

What Cernel does

Cernel has built an AI-native platform that automates the entire product data pipeline: ingesting raw supplier data, enriching it with verified attributes from brand databases and product registries, generating descriptions in the right tone of voice across multiple languages, creating lifestyle imagery, and formatting everything for each sales channel. The platform handles everything from automatic product classification and attribute extraction to multilingual content generation and feed optimization. Cernel is a new kind of infrastructure: an intelligent engine designed to unify, enrich, and activate all product data in ecommerce automatically. It aims to remove manual, repetitive work in product onboarding, reduce the cost per SKU, accelerate time-to-market, and ensure consistent product data quality.

Products

• Product Data FoundationAutomatically structures and enriches product data, building new categories, filters, and attributes. It normalizes catalogs, maps attributes, merges multi-source data, formats for channels, and validates data.
• Product Data EnrichmentExtracts and enriches product attributes from external sources, filling gaps and validating against unique identifiers. It learns attribute structures, quality standards, and exceptions to automate enrichment.
• Market and Feed OptimizationEnsures products are visible across various channels by removing translation and feed data bottlenecks. It formats products for traditional markets, feeds, and LLM chats.
• Media Content GenerationGenerates product imagery (packshots, environment shots, seasonal visuals, user-generated-style content) from product data and a single source image, matching brand guidelines.

Key capabilities

• AI-native platform
• Automated product data pipeline
• Ingesting raw supplier data
• Enriching with verified attributes
• Generating descriptions in multiple languages
• Creating lifestyle imagery
• Formatting for sales channels
• Automatic product classification
• Attribute extraction
• Multilingual content generation
• Feed optimization
• Automatic attribute mapping
• Multi-source data merging
• Channel-specific formatting
• Validation and error flagging
• Learning attribute structures and quality standards
• Generating product imagery from single source image
• Brand guideline adherence for imagery

Use cases

• Automating product onboarding
• Reducing manual work in e-commerce operations
• Accelerating time-to-market for new products
• Improving product data consistency and quality
• Optimizing product visibility across sales channels
• Generating product descriptions in various tones and languages
• Creating diverse product imagery without photoshoots
• Unifying fragmented product data
• Enriching product data from external sources
• Formatting product data for specific channels like Google Shopping, Amazon, Shopify, marketplaces, and AI-powered search

AI approach

Cernel has built an AI-native platform that automates the entire product data pipeline for e-commerce. This includes ingesting raw supplier data, enriching it with verified attributes from brand databases and product registries, generating descriptions in multiple languages and tones of voice, creating lifestyle imagery, and formatting everything for various sales channels. The platform uses AI for automatic product classification, attribute extraction, multilingual content generation, and feed optimization. It learns attribute structures, quality standards, and exceptions to automatically enrich new products. The platform also generates product imagery based on brand guidelines and reference images.

Tech named: AI-native platform, intelligent engine, AI-generated descriptions, LLM chats, NLP experts

Industries served

• E-commerce
• Fashion
• Beauty
• Sporting Goods
• Home & Furniture

What it says sets it apart

• AI-native platform automating the entire product data pipeline
• Significant reduction in time to market (95%)
• Substantial reduction in manual cost per SKU (85%)
• Unified, intelligent engine for product data
• Ability to generate descriptions in the right tone of voice across multiple languages
• Creation of lifestyle imagery from product data and a single source image
• Focus on removing manual, repetitive work for e-commerce teams
• Built by a team of university students, award-winning mathematicians, and NLP experts
• Backed by leading Angels and VCs in the Nordics
• Award-winning as an innovative newcomer in e-commerce

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.